Ro*tel
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For the Japanese manufacturer of audio/video equipment, see Rotel.
Ro*Tel is the brand name of a line of canned tomatoes and green chili. There are different varieties of Ro*tel in varying degrees of hotness and spiciness. The brand was acquired by ConAgra Foods in 2000 from International Home Foods. Ro*Tel gets its name from its inventor, Carl Roettele, who started a family canning company in Harlingen, Texas, in the 1940s. It is commonly used in making chili con queso, particularly with Velveeta cheese.
Ro*Tel is a standing official sponsor of the AT&T Red River Rivalry football game between the Universities of Texas and Oklahoma, and sponsors other college football teams and contests.
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