Robert Feinstein (born on October 1, 1972) is the owner and operator of RF Video (a professional wrestling video tape and DVD distribution company), who were best known as the videographers of Extreme Championship Wrestling. In 2002, following the closure of ECW, Feinstein co-founded the Ring of Honor wrestling promotion with Gabe Sapolsky.
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RF Video was started by Rob Feinstein, along with his friends Doug Gentry and in the early 1990s and began as an outlet for hand recorded "fan cam" videos of wrestling events from smaller companies throughout the United States. They would tour with Extreme Championship Wrestling (ECW), setting up their own booth at events to sell their videos and other memorabilia and give out "updates" listing other pieces for sale through their mail order business. Eventually RF Video became large enough to open full time kiosks in shopping malls stocked with some of the more popular videos and the option to order from the catalog through the kiosk instead of mail, phone or internet.
While touring with ECW, Rob began appearing on ECW TV with the Blue World Order as a parody of Syxx of the NWO. As part of the parody he carried a hand held camcorder everywhere (as Syxx had begun doing) and began calling himself by different "number" names, first going with several variations of pi before settling on 7-Eleven.[1]
Since then, Feinstein continues to work in the professional wrestling business, most recently, in late 2008, taking up the position as head booker at Velocity Pro Wrestling, only to quit the position weeks later without ever booking a show.
He also launched RFVIDEONOW.com a sister VOD site for RF VIDEO.
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