Morse, Robert [Alan] (b. 1931), actor. The perennially impish performer, he was born in Newton, Massachusetts, and made his Broadway debut as the clerk Barnaby Tucker in The Matchmaker (1955). His subsequent appearances were in musicals: the boy‐producer Ted Snow in Say, Darling (1958), the Connecticut youth Richard Miller in Take Me Along (1959), the ambitious businessman J. Pierpont Finch in How To Succeed in Business Without Really Trying (1961), the musician‐on‐the‐run Jerry in Sugar (1972), and the would‐be actor David in So Long, 174th Street (1976). Morse also triumphed as writer Truman Capote in the one‐man show Tru (1989). He also briefly headed a road company of Sugar Babies in 1980 and played Cap'n Andy in the Toronto company of Show Boat in 1993.
Career Highlights: The Loved One, How to Succeed in Business Without Really Trying, A Guide for the Married Man
First Major Screen Credit: The Matchmaker (1958)
Biography
Puckish comic actor Robert Morse had studied with Lee Strasberg before his film debut in 1956's Proud and the Profane. This bit role led to a Paramount contract, though this early attempt to make Morse a movie star went no further than his re-creation of his stage role in The Matchmaker (1958). He went on to show up on TV in a variety of roles (he was a juvenile delinquent on Hitchcock), but was more successful on Broadway, co-starring in the musicals Say Darling and Take Me Along. In Frank Loesser's 1961 Pulitzer Prize-winning musical How to Succeed in Business Without Really Trying, Morse, as the ambitious J. Pierpont Finch, entered Broadway Valhalla when he sang the show's big romantic song "I Believe in You" -- while looking at himself in a mirror. Morse won a Tony award for this performance, and in 1967 reprised the role for the film version. One year later, he co-starred with E.J. Peaker in the experimental weekly TV musical-comedy series That's Life. His best post-How to Succeed film role was the philandering best friend of Walter Matthau in A Guide for the Married Man (1967). In the early '70s, Morse starred in another long-running Broadway effort, Sugar, a musical version of Some Like It Hot. Morse had some difficulty maintaining a starring career into the 1980s, but in 1990 made a triumphant return to Broadway (and won another Tony in the bargain) for his one-man Truman Capote-show Tru. In later years, Robert Morse starred on Broadway and the road as Captain Andy in Harold Prince's glittering revival of Show Boat, and was seen as Grandpa Munster on the 1995 "retro" TV movie Here Come the Munsters. ~ Hal Erickson, All Movie Guide
Morse has appeared in numerous TV shows, beginning in 1955 with the soap operaThe Secret Storm and including mysteries, comedies, and variety shows. He had featured roles in the 1993 miniseriesWild Palms and the 2000 medical drama City of Angels. In 1995, Robert portrayed Grandpa in the Fox telefilm Here Come the Munsters.
Beginning in 2007, Morse took on a recurring role in the AMC dramatic series Mad Men as Bertram Cooper, a partner in the advertising agency Sterling Cooper. He was nominated for an Emmy Award for outstanding guest actor in 2008.