Born Kenneth Gordy, Rockwell is the son of Motown Records founder Berry Gordy. He changed his name so as to avoid charges of nepotism, wanting to make it in the music business on his talent alone. He signed to Motown as a solo artist without his father's knowledge, taking his name from his high school band. His first single, the Michael Jackson-esque "Somebody's Watching Me," which featured backing vocals from both Michael and Jermaine Jackson, shot into the Top Ten, hit number one on the R&B charts, and went gold; only then did he reveal his true identity. This, however, was his peak of success; the follow-up single fizzled, as did his next album. ~ Steve Huey, All Music Guide
Rockwell is the son of Motown founder and CEOBerry Gordy and Margaret Norton. To avoid charges of nepotism, Rockwell secured his record deal without his father's knowledge.[1] Motown came up with the name Rockwell. Rockwell changed his name because he believed he "rocked well."
"Somebody's Watching Me" became a Top 10 pop hit in both the US and UK, and a #1 R&B hit. Follow-up singles underperformed, however, with single "Obscene Phone Caller", being Rockwell's only other Top 40 single. This follow-up single reached #35 on the Billboard Hot 100. Rockwell soon ended his musical career with Motown.
Rockwell was not the first member of the Gordy family to hit Billboard's Hot 100 as a recording artist. His uncle, Robert Gordy, reached the longer reaches of the chart in 1958 with "Everyone Was There," recording under the name of Bob Kayli.