Rodeo Drive sign

Rodeo Drive (IPA: /roʊˈdeɪoʊ/) generally refers to a famous three-block long stretch of boutiques and shops in Beverly Hills, California, United States, although the street stretches further north and south. It is known as one of the most expensive shopping districts in the world.

The center divide on this street was a horse path until the early 1950s, thus the name, but the shopping district as presently constituted developed in the 1970s. The business district, which extends from Wilshire Boulevard to Santa Monica Boulevard, is at once an exclusive shopping district, but also a major tourist attraction. The "Rodeo Drive" business district also includes those businesses on the streets that lie for a few blocks in either direction. Some of the more famous retailers include AMyu, Giorgio Armani, Baccarat, Bang & Olufsen, Badgley Mischka, Bally, Bottega Veneta, Bijan, Brioni, BVLGARI, Buccellati, Burberry, Brooks Brothers, Cartier, Celine, Chanel, CHANEL fine jewelry, Christian Dior, Coach, David Orgell, David Yurman, DeBeers, Dior Homme, Dolce & Gabbana, Domenico Vacca, Ermenegildo Zegna, Etro, Escada, Fendi, Frette, Gucci, Gucci jewelry, Guico, Gian Franco Ferre, Harry Winston, Hermès, Judith Ripka, Lacoste, Lana Marks, La Perla, Louis Vuitton, Max Azria, Michael Kors, Polo Ralph Lauren, Prada epicentre, Roberto Cavalli, Salvatore Ferragamo, Sergio Rossi, Stuart Weitzman, Tiffany & Co., Tod's, Van Cleef & Arpels, Valentino, Versace and Yves Saint-Laurent.

Trivia

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Via Rodeo

• Architect Frank Lloyd Wright designed the Anderton Court Shops at 333 N. Rodeo Drive. It features a triangular-shaped tower and spiral ramp that are clearly Wright, though most of the rest of the structure has been modified to better standards. It was also the first place in California to implement diagonal pedestrian crossings called scramble crossings at some particularly busy intersections.
• Rodeo Drive is mentioned in Kanye West's song, "The New Workout Plan".
• Rodeo Drive is also the name of a game show, first seen in 1990 on Lifetime Television. Louise DuArt was the hostess.
• The song "Down Rodeo" by rap/rock band Rage Against the Machine is a direct reference to Rodeo Drive, lambasting the district for its excessive riches and declaring that they were "rolling down Rodeo with a shotgun" because "these people ain't seen a brown-skinned man since their grandparents bought one."
• The famed and historic Regent Beverly Wilshire Hotel sits on Wilshire Boulevard at the south end terminus of the shopping district of Rodeo Drive.
• A segment of Wisconsin Avenue in Washington, D.C. and continuing into Chevy Chase, Maryland, through the neighborhood of Friendship Heights in DC and Maryland, is nicknamed "Rodeo Drive East" because of its high-end shopping. [1]

External links

Wikimedia Commons has media related to:

Rodeo Drive

• Beverly Hills Chamber of Commerce
• Beverly Hills Photographs

Coordinates: 34°4′9.23″N, 118°24′10.76″W

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