rollout

1. The inauguration or initial public exhibition of a new product, service, or policy: The manufacturer's rollout of the new jet is scheduled for next month.
2. Football. A play in which the quarterback runs toward a sideline after receiving the snap with the intention of passing the ball.

Direct mail: main or largest mailing effort in a direct-mail campaign sent to the names remaining on the promotion list after either one or more test mailings to a sample of the list have shown positive results.

See also pyramiding.

Merchandising: full introduction of a new product to the entire market after a successful test introduction.

Method of terminating a Split Dollar Life Insurance policy by the company transferring its interest in the policy (after the company has effected the largest Policy Loan permitted equal to the cash value) to the insured employee. The insured employee, by accepting this transfer, incurs the obligation to continue to service the interest on the policy loan made by the company.

Rollout or Roll Out may refer to:

• Rollout photography
• Rollout or roll 'em out, poker jargon used for a game phase
• Roll Out, a sitcom that aired Friday evenings on CBS during the 1973-1974 television season

Songs:

• "Roll Out", a song by Labelle on the album Back to Now
• "Rollout (My Business)", a hip-hop song by Ludacris
• "Roll Out the Barrel" or "Beer Barrel Polka", a song which became popular during World War II
• Roll Out the Red Carpet (for Buck Owens and his Buckaroos), an album by Buck Owens and his Buckaroos

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