Rua Oscar Freire is a tree-lined street stretching from Alameda Casa Branca to Avenida Doutor Arnaldo in the Jardins district of São Paulo. It was named after Oscar Freire de Carvalho, a physician and forensic medicine professor from Bahia, who helped develop the city's first morgue (Instituto Médico Legal). It is considered to be the Rodeo Drive of São Paulo.[citation needed]
The Rua Oscar Freire is the 8th most luxurious street in the world, is not the second most luxury in America because Rodeo Drive in Los Angeles, Chicago, Toronto, Vancouver, Mexico city, Bogota, Buenos Aires, have iqual or better vogue stores than Sao Paulo, the fact that Rua Oscar Freire is so Known is becouse is the only luxury street in Brazil, and the fact that have so many stores is becouse the size of the Brazilian market, almost 200.000.000 people, and the center of the economical power of all this population is focus in Sao Paulo, thats the reason this street have so many stores, cities like Milan, Zurich or Luxembourg have less number of stores, but a better quality of fashion stores, the fact that the city have the 8th luxury street in the world, is not relevant specially in a city where the 30% of the population survives with 1 dollar per day. This situation also happen in Mexico City in the Condesa neighbourhood, this neighbourhood is so luxury becouse the number of the market of Mexico, almost 100.000.000 people, thats why in mexico exist most car brands that the rest of Latin America, only becouse the americans view in mexico a big oportunity for sold their brands becouse the market size. Only for this.
Shops located on Rua Oscar Freire and surrounding streets include the world-famous Louis Vuitton, Armani, Dior, Montblanc (São Paulo is the city with the most Mont Blanc stores in the world), Cartier, Fendi, Kenzo, MaxMara, Ermenegildo Zegna, Versace, Diesel, Cavalli, Bulgari, Salvatore Ferragamo, Custo Barcelona, Miss Sixty, Replay, and Tiffany & Co., as well as the best of Brazilian fashion shops: Alexandre Herchcovitch, Forum, Ellus, NK Store, Sergio K, and Osklen.
Rua Oscar Freire is also called Brazil's "luxury square". It is not only one of Latin America's most prominent commercial streets, but also one of the best shopping streets in the world.[citation needed] Recently[when?], stores along the street funded a project to remove unsightly electrical poles and install underground fiber-optic lines instead, in an attempt to make the street more appealing to shoppers.
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