S-Curve Records was founded in 2000 by former Mercury Records executive Steve Greenberg. It is based in New York City. In 2001 the label established a distribution and licensing agreement with EMI Records. In 2007 Greenberg relaunched the label after a two year hiatus, during which he served as President of Columbia Records.
The S-Curve roster includes Fountains of Wayne, Baha Men, The Beu Sisters, Sarah Hudson, Tom Jones, We The Kings, Little Jackie, Diane Birch, Care Bears on Fire, Tinted Windows[1] and Joss Stone.
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