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Incorporated: 1999
NAIC: 511210 Software Publishers; 518111 Internet Service Providers
SIC: 7372 Prepackaged Software; 7375 Information Retrieval Services

salesforce.com, Inc. operates in the customer relationship management, or CRM, market, providing web-based applications that allow companies to share information related to their sales efforts, such as sales leads, customer information, and customer interaction. The company's service, available exclusively online, competes with CRM software that companies purchase and install on their own hardware, as well as other on-demand CRM providers. salesforce.com charges its customers a monthly fee on a per user basis, which is typically much less expensive than buying enterprise software, installing it, configuring it, and maintaining its operation. One of the first companies to offer web-based CRM services, salesforce.com serves more than 20,000 customers representing approximately 400,000 subscribers in 70 countries. Notable salesforce.com customers include IBM, Microsoft, PricewaterhouseCoopers, Nokia, Kaiser Permanente, and Dow Jones Newswires.

Origins

No single individual had a greater influence over salesforce.com during its formative years than its founder, Marc Benioff, an impassioned pitchman for a start-up venture whose lifeblood was salespeople, or rather, the companies who employed salespeople. Described as brash, gregarious, irreverent, among a long list of other flattering and unflattering adjectives, Benioff was a showman who chased publicity, preaching the dawn of a new age in the software industry. He was initially dismissed by many of his peers, who viewed his business model as incapable of generating any sort of success. A short time later, more than a few his critics were following his lead, employing the same market approach they had earlier disparaged.

Before Benioff assumed a revolutionary role in the software industry, he distinguished himself as one of the industry's rising stars. Raised in Hillsborough, California, Benioff grew up creating computer games on his Commodore 64, making enough money to buy a car, a Toyota Supra, and to put himself through college. He attended the University of Southern California, where he earned a degree in business administration while working as a programmer and salesman for Apple Computer. After college, he joined Oracle Corp., a leading developer of business software led by industry dignitary Larry Ellison. Benioff began working at Oracle in 1986, rising quickly through the company's executive ranks. He was named the company's "Rookie of the Year" at age 22, and at age 25 he became Oracle's youngest vice-president. Benioff went on to hold a number of executive positions in marketing and development, taking a particular interest in CRM software, software that enables companies to manage every aspect of their relationship with a customer. When a friend and Oracle colleague, Tom Siebel, left the company in 1993 to start a CRM software developer, Siebel Systems, Inc., Benioff invested $50,000 in the start-up venture. Unknowingly, his investment helped launch what would be his fiercest rival.

After a decade at Oracle, Benioff was ready for a change. He took a sabbatical in 1996 and traveled throughout Asia and India. Not long after his return to Oracle, Benioff began planning the start of his entrepreneurial career. His idea was to start a CRM company, but instead of selling packaged software to businesses Benioff proposed to offer CRM services on the Internet, using central servers to store customers' data. The idea ran counter to convention, prompting many industry pundits to look askance at Benioff's strategy. "People were saying, 'This stuff will never fly. Companies will never let anyone host their data,'" an early salesforce.com executive recalled in an October 2005 interview with Technology Review. "The word 'control' came up a lot." Benioff envisioned a web-based service capable of connecting salespeople, enabling users to track contacts, conversations, and other relevant client information online, eliminating the need to pay for hardware and software, as well as the installation, customization, and maintenance of the software.

Benioff hired three programmers and formed salesforce.com in March 1999. Few in the investment community paid much attention to the start-up CRM venture that was based mainly in Benioff's house, despite the accomplishments of its founder. The CRM market was a $3.2 billion business when Benioff entered the fray, and most of the attention from industry experts was paid to companies such as Siebel Systems, whose Siebel Sales Enterprise software system had created an industry titan. Benioff was well aware of the success of his former colleague: The $50,000 investment he had made in the company in 1993 had been parlayed into more than $20 million by the time he started salesforce.com, giving him the financial resources to fund his company's development. Without his own personal fortune, Benioff would have had a difficult time establishing salesforce.com, at least in the way he envisioned the company. Venture capitalists insisted that Benioff offer his customers a choice, a web-based CRM service and a self-contained CRM software package, believing that the hosted, online version would attract customers who soon would want to purchase packaged software. Benioff steadfastly refused to alter his strategy to obtain financial backing from venture capitalists. "We've taken plenty of big bets," a salesforce.com senior executive explained in an October 2005 interview with Technology Review, "and the bet we took in 1999 was that we were not going to play that game. We were going to go whole hog into the hosted model. Marc [Benioff] felt that the control issue was just an emotional issue, not really a rational issue." Benioff used $6 million of his own money and obtained $2 million from Oracle's Ellison to start salesforce.com, wholly committing himself to hosting all of his customers' data in one place.

salesforce.com Launches Its Service in 2000

It took nearly a year before Benioff could begin pointing to the superior logic of what he called "software as a service," or on-demand software. salesforce.com officially launched its service on February 7, 2000, when small businesses, the company's target audience, began signing up for online assistance in automating their sales forces. The year also marked the launch of Oracle's on-demand CRM applications, prompting Benioff to demand that Ellison vacate his seat on salesforce.com's board of directors, not the last time Benioff would clash with former colleagues. salesforce.com, which Benioff planned to take public sometime in 2000, charged $50 per five users on a monthly basis as it started out, initially limiting its service to automating sales processes online, giving salespeople the ability to click on tabs to navigate from their contact list to account information, and to sales leads. Within four months, the company's customer base totaled 5,000, with the number of clients expected to increase to 15,000 by the end of the year, a year that would pass without salesforce.com completing an initial public offering (IPO) of stock.

As Benioff set out to prove the merits of web-based CRM services, he did so with a swagger, generating as much publicity as he could to aid in his assault on convention in the CRM industry. He had his sights set squarely on Siebel Systems, which had developed into a $790 million-in-sales company by the time salesforce.com was formed. "Our objective," Benioff proclaimed in a February 21, 2000 interview with Business Week, "is to put Siebel Systems out of business." The battle against Tom Siebel, in which Benioff went as far as to stage a fake protest outside a Siebel Systems customer conference, was a two-sided affair, with Siebel firing his own salvo at salesforce.com. "There's no way that company exists in a year," he said in a June 25, 2001 interview with Fortune. Despite Benioff's bravado, he chose to be a hands-off chairman, handing the duties of running the company to another former Oracle executive, John Dillon. Dillon, who was named salesforce.com's chief executive officer in September 1999, joined the company after leading Sunnyvale, California-based Hyperion Solutions. Under Dillon's rule, the company began expanding the capabilities of its services, developing beyond sales-processes automation to present CRM tools as comprehensive as those offered by Siebel Systems and Oracle. In March 2001, the company launched a full suite of CRM applications, including new tools for customer service and marketing that enabled it to begin targeting medium-sized businesses, companies in the 5,000- to 10,000-user range.

As salesforce.com's approach to the CRM market began to win over customers, the company gained its financial footing. The company generated $5 million in revenue in 2001, a figure that would more than triple by the next year, reaching $21.5 million. The company was losing money, however, incurring a $31.8 million loss in 2001 and a $29 million loss in 2002, which, combined with the spectacular collapse of the high-technology sector, made an IPO out of the question. Just as the company began to market its CRM services to larger companies and record its first substantial gains in revenue, the relationship between Dillon and Benioff quickly fractured, leading to Dillon's resignation as chief executive officer in November 2001. Benioff stepped in, assuming day-to-day control over the company, and presided over the jump to $21.5 million in revenue in 2002, holding the titles of chairman and chief executive officer. Under his leadership, salesforce.com recorded its first profitable quarter, a momentous event announced in mid-2003, when the company registered $188,000 in net income. A second consecutive profitable quarter followed, when the company posted $127,000 in net income in the fall of 2003. Dillon, nearly two years after he left, found the results unimpressive. "I find it hard to believe that Marc is doing a good job as chief executive officer," he said in a September 1, 2003 interview with Business Week. "He's not operational. He doesn't have the wherewithal to manage people."

Public Offering in 2004

Benioff did not lack detractors, but as salesforce.com entered the mid-2000s, the performance of his company offered a powerful riposte to those who dismissed or denigrated his actions. With profits starting to come in, Benioff could entertain the idea of completing an IPO, something he had wanted to do since salesforce.com first launched its subscription service. The financial results for 2004, announced in the spring of 2004, showed the company's first annual profit, a gain of $3.5 million that prompted Benioff to file with the Securities and Exchange Commission for a conversion to public ownership. salesforce.com completed its IPO in June 2004, selling 11.5 million shares at $11 per share, netting $113.8 million from the offering. Benioff retained a 26 percent stake in the company following its IPO, which was worth an estimated $500 million by the end of 2004.

salesforce.com was beginning to hit its financial stride following the IPO. After recording $85.7 million in sales in 2004, the company collected $157.9 million in 2005, a year that saw its net income increase from $3.5 million to $7.3 million. Towards the end of the year, during the first week of October, Benioff celebrated what he referred to as "the most exciting week of my career," according to the October 5, 2005 edition of the Financial Times. Benioff explained: "Not only have we introduced our most important product, but our top competitor just disappeared." The battle between salesforce.com and Siebel Systems ended with Benioff emerging victorious, resolved when Oracle announced it was acquiring Siebel Systems. The announcement of the $5.8 billion acquisition, which was completed in early 2006, coincided with the release of AppExchange, the product hailed by Benioff. AppExchange allowed salesforce.com users to create their own applications with the company's architecture and sell them to others. "Someone in Bangalore might go home one evening and develop an application on our service," Benioff explained in an October 5, 2005 interview with the Financial Times. "They save it to a directory and charge others. Once we had two on-demand applications and now we have 70 and soon we will have thousands."

As salesforce.com prepared for the future, the business model once dismissed as unviable stood as a model copied by a host of competitors. The company faced stiff competition not only from industry giants such as Oracle but also from other web-based CRM companies, each jockeying for market share in a rapidly growing market. Spending on on-demand software was expected to grow 25 percent per year during the second half of the decade, reaching $9 billion by 2008, or nearly three times the volume of business recorded when Benioff formed salesforce.com. As Benioff marshaled his forces to grab market share from his competitors, the release of the company's annual financial results in March 2006 provided compelling evidence that the company stood on a sound foundation. Revenues swelled to $280.6 million, up markedly from the $157.9 million generated in 2005, but the year's most impressive result was the increase in net income, which nearly quadrupled, reaching $28.4 million.

Principal Subsidiaries

Kabushiki Kaisha salesforce.com (Japan); SFDC (EMEA) Limited (Ireland); SFDC International Limited (Ireland); SFDC Ireland Limited; salesforce.com SARL (Switzerland); SFDC UK Ltd.; SFDC Luxembourg SARL; SFDC Australia Pty. Limited; SFDC Singapore Pte. Ltd.; salesforce.com Canada Corporation; salesforce.com Information Technology (Shanghai) Co. Ltd. (China); salesforce.com Germany GmbH; salesforce.com Hong Kong Ltd.; salesforce.com India Pvt. Ltd.; SFDC International Ltd. (U.K.); salesforce.com, LLC; SFDC Mexico S. de R.L. de C.V.; salesforce Spain, S.L.; SFDC Sweden AB.

Principal Competitors

Oracle Corporation; FrontRange Solutions Inc.; Sage Software, Inc.

Further Reading

Drachman, Elizabeth, "Salesforce.com Vying for Its Piece of the Industry Pie," San Francisco Business Times, June 23, 2000, p. 29.

Hamm, Steve, "Who Says CEOs Can't Find Inner Peace?," Business Week, September 1, 2003, p. 77.

Liedtke, Michael, "Salesforce.com's Stock Soars in IPO Debut," America's Intelligence Wire, June 23, 2004.

Lohse, Deborah, "CEO's Interview Leak Stalls IPO for Software Leaser Salesforce.com," San Jose Mercury News, June 5, 2004.

Panja, Tariq, "Salesforce.com Runs Up Against the Big Dogs," America's Intelligence Wire, March 7, 2006.

Roush, Wade, "The Customer Is Sometimes Wrong," Technology Review, October 2005, p. 36.

"Sales-Force.com: An Ant at the Picnic," Business Week, February 21, 2000, p. 76.

Temple, James, "Salesforce.com Hooks Big Fish with New Apps.," San Francisco Business Times, March 9, 2001, p. 6.

Wilson, Lizette, "Salesforce.com Switches from Small Fry to Big Guy," San Francisco Business Times, October 5, 2001, p. 19.

— Jeffrey L. Covell

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salesforce.com

Type	public company (NYSE: CRM) S&P 500 Component
Industry	Software
Founded	California 1999
Founder(s)	Marc Benioff Parker Harris
Headquarters	One Market Plaza San Francisco
Key people	Marc Benioff (Chairman & CEO) Parker Harris (Exec. VP of Technology)
Revenue	US$1.657 billion (FY 2011)
Operating income	US$97.50 million (FY 2011)
Net income	US$64.47 million (FY 2011)
Employees	Approx. 6,000 (2011)
Website	salesforce.com
References: As of December 2011.[1][2][3]

Salesforce.com (NYSE: CRM) is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its Customer Relationship Management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena."^[4] It was ranked number 27 in Fortune's 100 Best Companies to Work For in 2012.^[5]

It is listed on the New York Stock Exchange and is a constituent of the S&P 500 index.

Contents 1 History 1.1 Origins 1.2 Acquisitions 2 Operations 2.1 Current status 2.2 Criticisms 2.3 Foundation 3 Products and services 3.1 Customer Relationship Management 3.2 The Sales Cloud 3.3 The Service Cloud 3.4 Force.com platform 3.5 Chatter 3.6 AppExchange 3.7 Configuration 3.8 Web services 3.9 Mobile support 3.10 Other 4 Certifications 5 Events 6 See also 7 References 8 External links

History

Origins

The Company was founded in March 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS).^[6] Harris, Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales automation software.

In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM, raising US$110 million.^[7] Marc Benioff and Magdalena Yesil were the initial basic connection investors and board members. Other early investors include Larry Ellison, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill of Geneva Venture Partners.

Acquisitions

The following is a list of acquisitions by salesforce.com:

• Sendia (April 2006)^[8] for US$15 million in cash^[9] – now Force.com Mobile
• Kieden (August 2006)^[10] – now Salesforce for Google AdWords
• Kenlet (January 2007) – Original product CrispyNews used at Salesforce IdeaExchange^[11] and Dell IdeaStorm.^[12] Now relaunched as Salesforce Ideas.
• Koral (March 2007) – now Salesforce Content
• Instranet (August 2008) – now re-branded to Salesforce Knowledge
• GroupSwim (December 2009) – now part of Salesforce Chatter
• Informavores (December 2009)^[13] – now re-branded to Visual Workflow
• Jigsaw Data Corp. (April 2010),^[14] - now known as Data.com
• Sitemasher (June 2010)
• Navajo Security (August 2011)^[15]
• Activa Live Chat (September 2010) - Now known as Salesforce Live Agent^[16]
• Heroku (December 2010)^[17]
• Etacts (December 2010)^[18]
• Dimdim (January 2011)^[19]
• Manymoon (February 2011) - Now known as Do^[4]
• Radian6 (March 2011)^[20]
• Assistly (September 21, 2011) - now known as Desk.com^[21]
• Model Metrics (November 2011)^[22]
• Rypple (December 2011)^[23]
• Stypi (May 2012))^[24]

Operations

Current status

Salesforce.com is headquartered in San Francisco, with regional headquarters in Morges, Switzerland (covering Europe, Middle East, and Africa), Singapore (covering Asia Pacific less Japan), and Tokyo (covering Japan). Other major offices are in Toronto, New York, London, Sydney, and San Mateo, California. Salesforce.com has its services translated into 16^[25] different languages and currently has 82,400^[26] customers and over 2,100,000 subscribers.^[27]

Standard & Poor's included Salesforce.com, at the same time as Fastenal, into the S&P 500 index in September 2008, following the federal takeover of Freddie Mac and Fannie Mae and their removal from the index.^[28] Salesforce.com was recognized as one of Fortune's 100 best companies to work for in 2012 at rank #27, up from the 52nd spot in 2011.^[29]

Criticisms

In November 2007, a successful phishing attack compromised contact information on a number of salesforce.com customers, which was then used to send highly targeted phishing emails to salesforce.com users.^[30][31][32] The phishing breach was cited as an example of why the CRM industry needs greater security for users against such threats as spam.^[33]

Salesforce's anti-software logo contradicts the fact that the Salesforce platform is, in fact, software, albeit cloud-based software.

Foundation

The Salesforce.com Foundation donates 1% of the company's resources (defined as profit, equity and employee time) to support organizations that are working to "make the world a better place."^[34] It was officially launched at an event featuring former Secretary of State Colin L. Powell in 2000, less than a year after the company’s formation. ^[35] Salesforce provides a full-featured ten-seat user licenses available to nearly all United States 501c3 non-profit organizations or overseas equivalents. Additional licenses are deeply discounted for public interest groups. Salesforce.com employs support personnel specific to their (mostly non-paying) non-profit users. Buying a comparable Salesforce.com license commercially would cost around $15,000 a year.

Products and services

Customer Relationship Management

Salesforce.com's CRM solution is broken down into several broad categories: Sales Cloud,^[36] Service Cloud,^[37] Data Cloud^[38] (including Jigsaw), Collaboration Cloud^[39] (including Chatter) and Custom Cloud (including Force.com).

The Sales Cloud

This application runs in the cloud, so the user can access it anywhere through an Internet-enabled mobile device or a connected computer. The Sales Cloud includes a real-time sales collaborative tool called Chatter, provides sales representatives with a complete customer profile and account history, allows the user to manage marketing campaign spending and performance across a variety of channels from a single application, tracks all opportunity-related data including milestones, decision makers, customer communications, and any other information unique to the company's sales process. Automatic email reminders can be scheduled to keep teams up to date on the latest information.

Other activities can be done on the Salesforce cloud. These include using the Jigsaw business data to access over 20 million complete and current business contacts from right inside Salesforce CRM, and designing and automating any process in Salesforce CRM.

The Service Cloud

The Service Cloud provides companies with a call center-like view that enables companies to create and track cases coming in from every channel, and automatically route and escalate what’s important. The Salesforce CRM-powered customer portal provides customers the ability to track their own cases 24 hours a day, includes a social networking plug-in that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email services, chatting tools, Google search, and access to customers' entitlement and contracts.

Force.com platform

Main article: Force.com

Salesforce.com's PaaS product is known as the Force.com platform. The platform allows external developers to create add-on applications that integrate into the main salesforce.com application and are hosted on salesforce.com's infrastructure.

These applications are built using Apex (a proprietary Java-like programming language for the Force.com platform) and Visualforce (an XML-like syntax for building user interfaces in HTML, Ajax or Flex).

Chatter

Chatter, released in June 2010,^[40] is a real-time collaboration platform for users. The service sends information proactively via a real-time news stream. Users can follow coworkers and data to receive broadcast updates about project and customer status. Users can also form groups and post messages on each other's profiles to collaborate on projects.

AppExchange

Launched in 2005, AppExchange is a marketplace for cloud computing applications built for the Salesforce.com community and delivered by partners or by third-party developers, which users can purchase and add to their Salesforce.com environment. As of April 2012, there are over 1400 applications available from over 450 independent software vendors.^[41] All salesforce.com partners can distribute applications and solutions on the AppExchange. Applications created on the Force.com platform are installed by Salesforce.com customers.

Configuration

Salesforce users can configure their CRM application. In the system, there are tabs such as "Contacts," "Reports," and "Accounts." Each tab contains associated information. For example, "Contacts" has standard fields like First Name, Last Name, and Email. Configuration can be done on each tab by adding user-defined custom fields.^[42]

Configuration can also be done at the "platform" level by adding configured applications to a Salesforce instance, that is adding sets of customized / novel tabs for specific vertical- or function-level (Finance, Human Resources, etc.) features.

Web services

In addition to the web interface, salesforce.com offers a SOAP/REST Web service API that enables integration with other systems.

Mobile support

In April 2009, salesforce.com released a slimmed down version of their application for subscribers with BlackBerry, iPhone, and Windows Mobile devices.^[43] In January 2010, salesforce.com started to promote the use of 2D Barcodes (SPARQCode) for exporting contact information to mobile handsets.^[44]

Other

Other technologies allowing more advanced customization of Salesforce interfaces are the in-house technologies Apex (a Java-like programming language and programming platform),^[45] VisualForce (a user interface library),^[46] and S-controls (Salesforce widgets – these are predominantly based on JavaScript). S-controls are deprecated as of March 2010. It is possible to edit and use existing controls, but no new ones can be created.^[47]

Certifications

Individuals who work with Salesforce.com can get certified in order to demonstrate that they have the skills and confidence to take full advantage of Salesforce. There are 4 main certification paths available in Salesforce.com ^[48]:

• Administrators - Administrators and Advanced Administrators,
• Developers - Developers and Advanced Developers,
• Implementation Experts - Sales Cloud Consultants and Service Cloud Consultants, and
• Architects - Technical Architects.

In order to obtain Implementation Experts and Architects certifications the Administrators and Developers certifications are prerequisites, respectively.

Events

Cloudforce 2011 in Paris with Loïc Le Meur

This section requires expansion.

The Salesforce.com company organizes worldwide events dedicated to cloud computing. The last major event - dreamforce - was held from 30th August to 2 September 2011 in San Francisco.

See also

	San Francisco Bay Area portal
	Companies portal

• Customer Relationship Management
• Web application

References

1. ^ "CRM Profile | Salesforce.com Inc Common Stock Stock - Yahoo! Finance". Finance.yahoo.com. http://finance.yahoo.com/q/pr?s=CRM+Profile. Retrieved 2012-02-01. 
2. ^ "CRM Profile | Salesforce.com Inc Common Stock Stock - Yahoo! Finance". Finance.yahoo.com. http://finance.yahoo.com/q/pr?s=CRM. Retrieved 2012-02-01. 
3. ^ "Financial Statements for salesforce.com, inc.". Google Finance. http://www.google.com/finance?q=NYSE:CRM&fstype=ii. Retrieved December 29, 2011. 
4. ^ ^{a b} "Salesforce.com Buys Manymoon". All Things Digital. http://kara.allthingsd.com/20110201/salesforce-buys-manymoon. Retrieved January 20, 2011. 
5. ^ "100 Best Companies to Work For 2011: Salesforce.com - CRM - from FORTUNE". CNNMoneyl. http://money.cnn.com/magazines/fortune/bestcompanies/2011/snapshots/52.html. Retrieved December 4, 2011. 
6. ^ "Salesforce.com's Wizard Was Parker Harris And Team". InformationWeek. January 29, 2009. http://www.informationweek.com/cloud-computing/blog/archives/2009/12/salesforcecoms_2.html. Retrieved February 11, 2011. 
7. ^ "Salesforce.com IPO Raises $110 million". destinationCRM. June 23, 2004. http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Salesforce.com-IPO-Raises-$110-Million-44252.aspx. Retrieved February 11, 2011. 
8. ^ "sendia.com". sendia.com. http://www.sendia.com. Retrieved 2012-02-01. 
9. ^ [1]^{[dead link]}
10. ^ kieden.com
11. ^ "ideas.salesforce.com". ideas.salesforce.com. 1990-01-01. http://ideas.salesforce.com. Retrieved 2012-02-01. 
12. ^ "ideastorm.com". ideastorm.com. http://www.ideastorm.com. Retrieved 2012-02-01. 
13. ^ Whiting, Rick (2010-02-03). "Salesforce Adds Business Process Development To Force.com". Crn.com. http://www.crn.com/news/applications-os/222600988/salesforce-adds-business-process-development-to-force-com.htm. Retrieved 2012-02-01. 
14. ^ "Salesforce.com acquires Jigsaw for $142 million". ZDNet. 2010-04-21. http://www.zdnet.com/blog/btl/salesforcecom-acquires-jigsaw-for-142-million/33362. Retrieved 2012-02-01. 
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16. ^ Friday, September 24th, 2010 (2010-09-24). "Salesforce Buys Enterprise Chat Startup Activa Live". TechCrunch. http://techcrunch.com/2010/09/24/salesforce-buys-enterprise-chat-startup-activa-live/. Retrieved 2012-02-01. 
17. ^ "Salesforce.com Buys Heroku For $212 million In Cash". http://techcrunch.com/2010/12/08/breaking-salesforce-buys-heroku-for-212-million-in-cash/. 
18. ^ "Salesforce Buys Email Contact Manager Etacts". http://techcrunch.com/2010/12/21/salesforce-buys-email-contact-manager-etacts/. 
19. ^ "Salesforce buys Dimdim for $31 million, bolsters Chatter collaboration". ZDNet. http://www.zdnet.com/blog/btl/salesforce-buys-dimdim-for-31-million-eyes-webex-gotomeeting-turf/43352. Retrieved 2012-02-01. 
20. ^ Eric Savitz (2011-03-30). "Salesforce Buys Social Media Tracker Radian6 For $340M". Forbes. http://www.forbes.com/sites/ericsavitz/2011/03/30/salesforce-buys-social-media-tracker-radian6-for-340m/. Retrieved 2012-02-01. 
21. ^ "Salesforce.com Acquires Assistly - SAN FRANCISCO, Sept. 21, 2011 /PRNewswire/". California: Prnewswire.com. http://www.prnewswire.com/news-releases/salesforcecom-acquires-assistly-130299703.html. Retrieved 2012-02-01. 
22. ^ Monday, November 14th, 2011 (2011-11-14). "Salesforce Acquires Social And Mobile Cloud Computing Consultancy Model Metrics". TechCrunch. http://techcrunch.com/2011/11/14/salesforce-acquires-social-and-mobile-cloud-computing-consultancy-model-metrics/. Retrieved 2012-02-01. 
23. ^ "Salesforce Acquires Rypple For Social Employee Performance Management". InformationWeek. http://informationweek.com/thebrainyard/news/social_networking_private_platforms/232300731/salesforce-acquires-rypple-for-social-employee-performance-management. Retrieved December 19, 2011. 
24. ^ "Salesforce Acquires Stypi". http://www.pcworld.com/businesscenter/article/254824/salesforcecom_acquires_collaboration_tool_company_stypi.html. 
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External links

Wikimedia Commons has media related to: Salesforce.com

• Salesforce.com main website
• Salesforce.com certification preparation website
• "Marc Benioff, chairman & CEO of salesforce.com". Charlie Rose. New York: WNET. http://www.charlierose.com/guest/view/7313. Retrieved 2011-12-01. 

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