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•Perceptual salience: information that is the focus of people's attention

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•Perceptual salience: information that is the focus of people's attention

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The American Journal of Semiotics was created in 1981.

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Semiotics is the study of signs and communication.

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Perceptual salience refers to the tendency of certain objects or stimuli to stand out and capture our attention in a given environment. Factors such as size, color, motion, and novelty can influence perceptual salience, making certain elements more noticeable than others. Perceptual salience plays a role in guiding our attention and shaping our perception of the world around us.

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Salience

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