For many decades the leading licenser of plays to amateur theatres, it was founded in the early 1850s by Samuel French (1821–98), who in the late 1830s started peddling cheap editions and pulp literature, eventually adding plays. In 1854 he initiated the series known as French's American Drama and shortly thereafter bought out his major competitor, William Taylor and Co., for whom he had served briefly as an agent. He moved to England in 1872 to open a London branch, leaving his sons in charge of his American enterprises. In the 1920s the company bought out the American Play Company, an important source for licensing plays run by Elisabeth Marbury, Edgar Selwyn, and others. French soon had branches in all major English‐speaking theatrical centers. For many years it offered services in allied fields, such as makeup and costuming, but they have long since been abandoned. In recent times the company has begun to license musicals as well. Its “acting editions” provide detailed stage directions as well as helpful information on scenery, props, and other matters.




