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Samuel French

 
American Theater Guide: Samuel French, Inc.

For many decades the leading licenser of plays to amateur theatres, it was founded in the early 1850s by Samuel French (1821–98), who in the late 1830s started peddling cheap editions and pulp literature, eventually adding plays. In 1854 he initiated the series known as French's American Drama and shortly thereafter bought out his major competitor, William Taylor and Co., for whom he had served briefly as an agent. He moved to England in 1872 to open a London branch, leaving his sons in charge of his American enterprises. In the 1920s the company bought out the American Play Company, an important source for licensing plays run by Elisabeth Marbury, Edgar Selwyn, and others. French soon had branches in all major English‐speaking theatrical centers. For many years it offered services in allied fields, such as makeup and costuming, but they have long since been abandoned. In recent times the company has begun to license musicals as well. Its “acting editions” provide detailed stage directions as well as helpful information on scenery, props, and other matters.

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Samuel French in 1851

Samuel French (1821 - 1898) was a U.S. entrepreneur who, together with British actor, playwright and theatrical manager Thomas Hailes Lacy, pioneered in the field of theatrical publishing and the licensing of plays.

French started his publishing business in New York City in 1854. In 1859 he visited London, where he met Lacy, who had given up the stage and been active as a theatrical bookseller since the mid-1840s. Lacy, who had removed his shop from Wellington Street, Covent Garden to 89 Strand in 1857, had also started publishing acting editions of dramas. Lacy's Acting Edition of Plays, published between 1848 and 1873, would eventually run to 99 volumes containing 1,485 individual pieces.

French and Lacy became partners, each acting as the other's agent across the Atlantic. In 1872, French decided to take up permanent residence in London, leaving his son Thomas Henry French in charge of the New York business. When Lacy retired in 1873, he sold out to French for five thousand pounds. Lacy died in the same year, and French finally established his name as the most important theatrical publisher in England. At the time of his own death in 1898 almost all renowned English playwrights of the present and recent past had been represented by his company.

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American Theater Guide. The Oxford Companion to American Theatre. Copyright © 2004 by Oxford University Press, Inc. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Samuel French" Read more