Sanitarium Health Food Company

Sanitarium Health Food Company

Type	Private
Founded	Melbourne, Australia 1898
Headquarters	Berkeley Vale, Australia
Key people	CEO (Aus) Kevin Jackson, CEO (NZ)
Industry	Food
Products	Weet-bix Peanut butter So-Good Marmite
Revenue	A$300 million
Employees	1700
Website	Sanitarium Australia Sanitarium New Zealand

The Sanitarium Health Food Company is a food company in Australia and New Zealand that produces a large range of breakfast cereals as well as a range of vegetarian products. Founded in 1898, its flagship product Weet-Bix is a top seller in the Australian and New Zealand breakfast cereal market. Sanitarium is wholly owned by the Seventh-day Adventist Church, which affords them tax benefits as the company directs its profits back into the church.

Sanitarium has factories in many locations across Australia and New Zealand, some of these include, Berkeley Vale, Cooranbong, Perth, Melbourne, Brisbane, Christchurch and Auckland.

History

Officially formed in 1898, the process of forming a health food company had been in discussions amongst Seventh-day Adventists in Australia for a number of years. To help the company get started, a baker by the name of Edward Halsey was called out from the United States, arriving in Sydney on November 8, 1897.

Products

Breakfast cereals

The Sanitarium factory in Christchurch, New Zealand

Weet-Bix, and its family of products:
- Weet-Bix Crunch Honey
- Weet-Bix Crunch Cocoa
- Weet-Bix Multi-Grain (formerly Good Start)
- Hi-bran
- Weet-Bix Fruity (formerly Fruity-Bix)
- Fruity-bix Bars
- Weet-Bix Lite (formerly Lite-bix)
Granola
Granola Clusters
Puffed wheat
Honey Weets
Skippy Corn flakes
Skippy Ricies
Light'n'tasty

Convenient breakfast cereals

Weet Bix and So Good, two major products produced by Sanitarium

Up&Go
Fastbreak

Meals

Deli Luncheon
Lunch Today

Spreads

Sanitarium Peanut Butter
Peanuts Peanut Butter (No longer made)
Natural Peanut Butter
Marmite

Marmite

Dairy Alternatives

So Good, and its family of products:
- So Good Ice Cream
- So Good Lite
- Flavoured So-Good
- Organics Simply Soy

Meat Alternatives

Vegie Delights range, which includes 4 kinds of vegan sausages
Savoury Lentils
Tender Pieces
Casserole Mince
Country Hotpot
Vegetarian Sausages
Nutmeat
Nutolene
Rediburger

Sanitarium brand nuts and confectionery.

References

Parr, R., & Litster, G. (c1996). "What Hath God Wrought!": The Sanitarium Health Food Company Story. Berkely Vale: Sanitarium Health Food Company
Leap of Faith "Tax Breaks"

External links

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