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| Type | Private |
|---|---|
| Founded | Melbourne, Victoria 1898 |
| Headquarters | Berkeley Vale, Australia |
| Key people | Kevin Jackson, CEO |
| Industry | Food |
| Products | Weet-bix Peanut butter So Good Marmite |
| Revenue | A$300 million |
| Employees | 1700 |
| Website | Sanitarium Australia Sanitarium New Zealand |
The Sanitarium Health Food Company is a food company in Australia and New Zealand that produces a large range of breakfast cereals as well as a range of vegetarian products. Founded in 1898, its flagship product Weet-Bix is a top seller in the Australian and New Zealand breakfast cereal market. Sanitarium is wholly owned by the Seventh-day Adventist Church.
Sanitarium has factories in many locations across Australia and New Zealand, some of these include, Berkeley Vale, Cooranbong, Perth, Adelaide, Brisbane, Christchurch and Auckland. A factory was operating in Palmerston North NZ, but was closed down in the late 1990's.
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History
Officially formed in 1898, the process of forming a health food company had been in discussions amongst Seventh-day Adventists in Australia for a number of years. To help the company get started, a baker by the name of Edward Halsey was called out from the United States, arriving in Sydney on November 8, 1897.
Products
Breakfast cereals
- Weet-Bix, and its family of products:
- Weet-Bix Crunch Honey Bites
- Weet-Bix Crunch Cocoa Bites
- Weet-Bix Multi-Grain (formerly Good Start)
- Weet Bix With Hi-Bran
- Weet Bix with Oat Bran & Honey toasted Oats
- Weet-Bix Fruity Bites Apricot, Wildberry (formerly Fruity-Bix)
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- MultiGrain Bites
- Oat & Barley Bites
- Granola
- Granola Clusters
- Puffed wheat
- Honey Weets
- Skippy Corn flakes
- Skippy Ricies
- Light'n'tasty
- Muesli range (Toasted, Natural)
- Cluster Crisp Range (Toasted Oat Cereal)
- Weeties (Relaunched 2008 , previously kornies)
- Double Crunch Apple and Cinnamon (NZ)
- Double Crunch Apricot (NZ)
- Coles Smart Buy
- Aldi Wheat Biscuits
- IGA Wheat Biscuits
- GHF Vita Brits (NZ only)
- Fibre life Range
- Bran Bix
Some older names, no longer produced:
- Gravy Quick
- NrG Cereal (NZ)
- Good Morning (NZ)
- Stamina (NZ)
- Maximize
- Lite Bix (NZ)
- Banana Ricies
Convenient breakfast cereals
- Up & Go, a milk breakfast drink. Up & Go is sold as a 250ml or 350ml single-serve beverage, or a 1 Litre re-sealable carton. and is marketed towards busy young people. It is a popular product in Australia.[1] Up & Go was launched in both New Zealand and Australia in 1998 and released its 5th flavour, "Iced Coffee" in 2005. In 2007 Sanitarium also released the alternative fruit flavours "Mango & Peach" and "Banana & Honey".[2]
- Fastbreak
Meals
- Deli Luncheon
- Lunch Today
Spreads
- Sanitarium Peanut Butter
- Peanuts Peanut Butter (No longer made)
- Natural Peanut Butter
- Marmite(NZ & Aus)
- Vitamite (Aust)
Dairy Alternatives
- So Good, and its family of products:
- So Good Ice Cream
- So Good Lite
- Flavoured So-Good
- Organics Simply Soy
- Rice Milk
Meat Alternatives
- Vegie Delights range, which includes 4 kinds of vegan sausages
- Savoury Lentils
- Tender Pieces
- Casserole Mince
- Country Hotpot
- Vegetarian Sausages
- Nutmeat
- Nutolene
- Rediburger
- Sanitarium Brand Nuts & Confectionery
Gizmos and Gadgets
In 2005 Sanitarium New Zealand created a loyalty program which involves collecting cards found in cereal packets and uploading the codes found on them by text messaging or by website. Customers then gain points, the number of points decided by the amount and type of the cereal. Points may be redeemed for free or cheaper (than recommended retail price) items.
Qualifying Cereals
Not all Sanitarium cereals qualify for 'Gizmos and Gadgets'. The following do:
- Ricies
- Skippy Cornflakes
- Weet-Bix Fruity
- Weet-Bix Crunch
- Honey Puffs
References
- ^ Mellentin, Julian, 2003-01-09, Liquid dietary supplements: the big trend of this decade., Just Food.
- ^ Up&Go Australia
- Parr, R., & Litster, G. (c1996). "What Hath God Wrought!": The Sanitarium Health Food Company Story. Berkeley Vale: Sanitarium Health Food Company
- Leap of Faith "Tax Breaks"
See also
External links
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
