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2305 Breton Industrial Park Dr. SE Kentwood, MI 49508 MI Tel. 616-243-0767 Fax 616-243-1042 |
Type: Subsidiary
On the web:
http://www.sassybaby.com
Sassy is helping babies set aside their sass with developmental products and general accoutrements. The company (also known as Sassy Baby) makes baby products, including playmats, crib and toy mirrors, bath toys and accessories, developmental toys, feeding products, teethers, organizers, sleep positioners, and grooming items. Its products are sold nationwide through mass-market and specialty retailers, including Wal-Mart, Target, and Babies "R" Us, as well as supermarkets and drug stores, such as H-E-B, Kroger, CVS, and Walgreen. Its products are sold worldwide in about 30 countries. Sassy is part of parent Kid Brands' infant and juvenile segment alongside Kids Line, maker of infant bedding and accessories.
Officers:
President: Fritz Hirsch
VP Sales: Baby Supplies & Accessories
Competitors:
Energizer Holdings
Evenflo
The First Years
