Type: Joint Venture
On the web: http://www.scarborough.com

Scarborough Research provides marketing research studies for 80 local markets that delve into more than 2,000 consumer research topics such as lifestyle, home improvement, demographics, and travel. The company's more than 3,500 clients include the media, ad agencies, and sports teams. Its specialized services include Hispanic market research and custom analytics (helping clients better read customer data and make decisions based on that data). The company is a joint venture of marketing research firms Arbitron and The Nielsen Company. Scarborough Research was founded in 1975 and was originally developed as a newspaper measurement tool.

Officers:
President and CEO: Tom Drouillard
VP and CFO: David Reifer
SVP Radio, Sports Marketing, and Outdoor Media: Howard Goldberg

Competitors:
GfK MRI
GfK NOP
International Demographics

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