Selective retention: Information from Answers.com

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Selective retention, in relating to the mind, is the process when people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the informational flow.^[1]

Such examples could include:

A person may gradually reflect more positively on their time at school as they grow older
A consumer might remember only the positive health benefits of a product they enjoy
People tending to omit problems and disputes in past relationships
A conspiracy theorist paying less attention to facts which do not aid their standpoint

Outside of the theory of memory and mind: Selective retention may also be retaining of contractual agreements upon moving on in open politics or of physical phenotypes in eugenic methods of propagation of traits and features of a genome. Among other fields where action can impose a strata of creative limitation.

References

^ http://www.ciadvertising.org/student_account/spring_01/adv391k/anuta/adv382j/Project/retention.htm

v • d • e Memory

Basic concepts	Encoding • Storage • Recall Attention • Memory consolidation • Neuroanatomy of memory

Long-term memory	Active recall • Autobiographical memory • Declarative memory • Episodic memory • Explicit memory • Flashbulb memory • Hyperthymesia • Implicit memory • Procedural memory • Rote learning • Selective retention • Semantic memory • Tip of the tongue

Short-term memory	The Magical Number Seven, Plus or Minus Two • Working memory

Sensory memory	Echoic memory • Iconic memory • Motor learning • Visual memory

Forgetting	Amnesia • Anterograde amnesia • Childhood amnesia • Forgetting curve • Memory inhibition • Post-traumatic amnesia • Psychogenic amnesia • Repressed memory • Retrograde amnesia • Selective memory loss • Transient global amnesia • Weapon focus

Research	Art of memory • Exceptional memory • Indirect tests of memory • Lost in the mall technique • Memory disorder • Reconstruction of automobile destruction • The Seven Sins of Memory

Related concepts	Absent-mindedness • Atkinson-Shiffrin memory model • Confabulation • Cryptomnesia • Emotion and memory • Eidetic memory • Exosomatic memory • Free recall • Involuntary memory • Levels-of-processing effect • List of memory biases • Memory and aging • Memory and trauma • Metamemory • Mnemonic • Prospective memory • Priming • Recovered memory therapy • Retrospective memory

Culture and society	Cultural memory • False memory syndrome • Politics of memory • Shass Pollak • Transactive memory • World Memory Championships

Notable people	Robert A. Bjork • Stephen J. Ceci • Susan Clancy • Dominic O'Brien • Hermann Ebbinghaus • Sigmund Freud • Jennifer Freyd • Patricia Goldman-Rakic • Jonathan Hancock • HM (patient) • Ivan Izquierdo • Judith Lewis Herman • Eric Kandel • KC (patient) • Elizabeth Loftus • Geoffrey Loftus • Marcia K. Johnson • James McGaugh • Paul R. McHugh • George Armitage Miller • Lynn Nadel • Ben Pridmore • Henry L. Roediger III • Steven Rose • Cosmos Rossellius • Daniel Schacter • Richard Shiffrin • Larry Squire • Susumu Tonegawa • Anne Treisman • Endel Tulving

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