self-concern

(sĕlf'kən-sûrn')
n.
Selfish or excessive concern for oneself.

self-concerned self'-con·cerned' adj.

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The noun has one meaning:

Meaning #1: attempting to get personal recognition for yourself (especially by unacceptable means)
  Synonyms: egoism, egocentrism, self-interest, self-centeredness

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