Sergio Zyman

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Sergio Zyman is a marketing executive. His work experience includes tenures with Coca-Cola, PepsiCo, Procter & Gamble, Microsoft among others. He is best known as the marketer behind the failed New Coke campaign and its bold comeback just after 77 days. As Chief Marketing Officer of Coca-Cola, he boosted worldwide annual sales volume from 9 to 15 billion cases - the most explosive growth period in the company's history.

Since then Zyman launched a consulting firm called the Zyman Group that he sold^[1] to MDC Partners Inc., a Canadian investment company, for around $ 60 million.( 3) He was replaced there as Chairman by Scott Miller, formerly with McCann Erickson and the Sawyer/Miller Group and is no longer part of the Zyman Group's management team - though he is listed as the founder of the company. He is currently listed as the Vice Chairman of Broadchoice ( 4) a marketing firm focused on behavioural analytics and can be seen in a video-clip on Youtube promoting the firm. He has written 4 books to date on his experiences in marketing and advertising. He is also a professional public speaker charging rates of around $ 25,000 to $ 30,000 for an appearance. He can be booked through Leading Authorities, Inc., Premiere Speakers Bureau, Washington Speakers Bureau, and Speakers.com ( 5)

Sergio Zyman is originally a native of Mexico City. He holds an Executive MBA from Harvard University and attended graduate schools in London, Paris and Jerusalem. He was named Man of the Year in 1998 by the UJA. In 2008, he was bestowed a Lifetime Achievement Award by the Asociacion Nacional de la Publicidad. He is an avid skier, golfer, and runner. He is currently involved in major strategy projects, as well as politics, and is currently writing his fifth book.He maintains residences in Atlanta and Miami.

References

Sources : 1) Forbes Magazine 2) The End of Advertising as we Know it by Segio Zyman 3) MDC Partners Press Release 4) Broadchoice - Press Release and Youtube Video 5) Online listings with Leading Authorities, Inc., Premiere Speakers Bureau, Washington Speakers Bureau, and Speakers.com