Sherif Sabri
Sherif Sabri is an Egyptian film, music, and TV producer. He is responsible for bringing the artist Ruby into the limelight by fully producing her debut album as well as writing, producing and directing her movie Saba' Wara'aat Kutchina.
Biography
Sabri as teenager, played the guitar for a band called Honeypot, covering Motown hits. Then he didn't pursue a career in music and studied Civil Engineering. He received his PhD degree in Engineering from Canada. Afterwards Sabri started working in the TV commercials production field. He gained success in the 1990s as he produced wide spread commercials with catchy jingles.
Sabri's music video directing career started with the Egyptian artist Amr Diab, as he directed the music video of "Wala Ala Balo". He later on directed several music videos, including the famous "Youm Wara Youm" by Samira Said and Cheb Mami. Sabri also directed the music video of "Elly Tmaneato" by Nawal Al Zoghbi, which caused a bit of stir due to the significant similarities between Sabri's music video and Spice Girls' Holler.
Afterwards, Sabri met Ruby on the set of the movie Saba' Wara'aat Kotchina. Sabri has assigned Ruby with a minor role but he noticed that while she was on set she never stopped singing. This inspired him to talk to Ruby into recording her first song "Enta Aref Leih" and they shot the music video in Prague. He directed her to be dancing in the streets to the song, wearing a belly dancer's costume. Sabri promised Ruby fame then.
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