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| Type | Lemon-lime soft drink |
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| Manufacturer | PepsiCo |
| Distributor | PepsiCo |
| Country of origin | USA |
| Introduced | 1999 |
| Color | Clear |
| Flavor | Lemon-Lime |
| Variants | Diet Sierra Mist, Sierra Mist Ruby Splash, Diet Sierra Mist Ruby Splash |
| Related products | Sprite, 7 Up |
Sierra Mist is a lemon-lime flavored caffeine-free soft drink, introduced by PepsiCo in 2000 and rolled out nationally in the United States in 2003.
PepsiCo owns the rights to the similar 7 Up brand outside the U.S. and therefore has not yet introduced Sierra Mist in other markets.
Contents |
History
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Parts of this article (those related to Undercover Orange) may no longer be up to date. Please update this article to reflect recent events or newly available information, and remove this template when finished. Please see the talk page for more information. (December 2008) |
In the summer of 1999, Sierra Mist hit restaurants and hit stores in 2000, replacing lemon-lime Slice and the test-market Storm. Pepsi's selection of the name "Sierra Mist" was based on favorable market research, involving 2,000 people. Sierra Mist was selected from over 1,000 possible names.[1] A Diet Sierra Mist was introduced during this time as well, though from 2005 to 2008 the drink was renamed Sierra Mist Free before reverting back to its original name in November 2008. The product was sold in two thirds of the continental US, until January 2003, when the remaining Pepsi bottlers in the US still bottling 7 Up switched to Sierra Mist.
Sierra Mist contains carbonated water, high-fructose corn syrup, citric acid, natural flavors, potassium benzoate (preserves freshness), potassium citrate, ascorbic acid and calcium disodium EDTA (protects flavor). The diet version replaces the HFCS with aspartame and acesulfame potassium.
In 2005, a series of improv-based commercials titled "Mist Takes" began airing. It featured Nicole Sullivan, Debra Wilson, Aries Spears, Jim Gaffigan, and Michael Ian Black . In 2006, Kathy Griffin, Tracy Morgan and Guillermo Diaz joined the cast. Also in 2006, a version for Spanish-language channels began airing. The Spanish version stars Diaz and members of the cast of Otro Rollo.
In late 2006 PepsiCo introduced Sierra Mist Cranberry Splash. It was only available during the Winter holiday season. Cranberry Splash returned in the fall of 2007, 2008, and 2009 along with a diet version, Sierra Mist Free Cranberry Splash.
In May 2007 Sierra Mist Lemon Squeeze was introduced. This limited edition featured an extra bit of lemon taste and was only available through September 2007.
In December 2007 PepsiCo trademarked the names Sierra Mist Undercover Orange and Sierra Mist Free Undercover Orange. The two sodas launched in the summer of 2008 (with the faces of Steve Carell and Anne Hathaway on their labels) as a marketing tie-in with the release of the Warner Bros. film Get Smart on June 20, 2008. Sierra Mist: Undercover Orange and Sierra Mist Free: Undercover Orange were both clear sodas, like regular and diet Sierra Mist, but had a mandarin orange flavor.
Sierra Mist's can was redesigned as a part of Pepsico's redesign of its core products in 2008, with Sierra Mist Free reverting back to the Diet Sierra Mist name in the process.
An October 2008 report that PepsiCo was planning to launch the Sierra Mist brand in the United Kingdom, in connection with the aforementioned relaunch, has been denied by the company.[2]
In 2009, Sierra Mist Ruby Splash (with a ruby grapefruit flavor) and Sierra Mist Free was released, with the same logo matching the current one that launched in November 2008.
It has been rumored that Pepsico will relaunch Sierra Mist as a "wellness drink" using Stevia as it's sweetener. This however has not been confirmed by Pepsico.
Sponsorship
Sierra Mist is an official partner and sponsor of Major League Soccer and two franchises within the league, the New England Revolution and D.C. United.
Sierra Mist variants
- Sierra Mist (1999- )
- Diet Sierra Mist (2006- )
- Sierra Mist Free (2000-2006)
- Sierra Mist Cranberry Splash (Winter starting in 2006)
- Sierra Mist Free Cranberry Splash (Winter starting in 2007)
- Sierra Mist Lemon Squeeze (2007)
- Sierra Mist Undercover Orange (2008)
- Sierra Mist Free Undercover Orange (2008)
- Sierra Mist Ruby Splash (2009)
- Diet Sierra Mist Ruby Splash (2009)
Possible flavors
- Sierra Mist Mojito Splash - trademark filed in 2007 by PepsiCo[3]
- Sierra Mist Free Mojito Splash
- Sierra Mist Next - trademark filed 2007[4]
See also
- Sprite, rival soft drink by the Coca Cola Company.
- Slice, PepsiCo's former lemon-lime flagship
- Teem, PepsiCo's first lemon-lime brand
References
External links
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