Silverscreen
Starting from an initial 6 stores in 2003, Silverscreen was the United Kingdom's
first (and to date only) specialist DVD high street retailer
offering an extensive selection of chart and non-chart products (there was also the short lived "Playhouse" subsidiary of
Our Price which specialised only in videos but this was back in the VHS era). The stores were designed to appeal to film fanatics as much as casual
browsers, with all staff required to pass written movie- and TV-knowledge tests before joining. The chain was credited with
pioneering the implementation of editorial-led catalogue recommendation in mainstream retail, bringing alive deep archive titles
in entertaining hotspots such as "before they were famous", "so bad, they're good", or "the greatest car chases on film".
Administration
After growing to 65 stores, capturing 5% of UK retail and employing over 700 staff,[citation needed] difficult trading conditions led to
the business going into Administration at the end of March 2006. Silverscreen suffered from high rent due to their prime site locations, and had also been
affected by high competition within the UK market from other music chains such as HMV and
supermarket chains such as Tesco and
Having failed to find a buyer for any significant part of the chain, all Silverscreen stores were closed by the end of May 2006.
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