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| Type | Subsidiary of News Corp |
|---|---|
| Founded | July 31, 2003 |
| Headquarters | Rome, Italy,  |
| Area served | Italy |
| Key people | James Murdoch (Chairman) Tom Mockridge (CEO) |
| Industry | Telecommunication |
| Products | Direct broadcast satellite |
| Website | sky.it |
SKY Italia is an Italian digital satellite television platform owned by News Corporation launched on 31 July 2003. It is similar in many ways to BSkyB's Sky Digital in the United Kingdom and Ireland, and like that network it is a major sports broadcaster.
Pay TV services on SKY Italia are encrypted in NDS Videoguard. The provided Videoguard decoders are identical to the Digibox used in the UK. PACE, Amstrad and Thomson, all Digibox licencsors, produce SKY Italia boxes (SKYBOX) identical to their Digibox offerings, albeit with different branding and the potential removal of the second card slot and UHF modulator. In addition, other providers such as Italtel and Access Media produce SKY Italia boxes but not Digiboxes.
On the 22 November 2005 SKY Italia introduced MySKY - based on a new digital receiver with HDD recording capabilities and surround sound output (not previously available on the normal decoder). This service is provided at an extra charge. The service is functionally identical to the BSkyB Sky+. Subsequently, an HD (High Definition) receiver and an HD+ (High Definition with HDD recorder) receiver were added.
SKY Italia offers four packages of channels: the base-level 'Mondo', and the optional 'Cinema', 'Sport' and 'Calcio' enhancements. Mondo, comprises some 30 entertainment, music, children's, culture, international channels, free-to-air news services and some sports channels. The Cinema package contains 9 all-movies channels. The Sport package contains SKY Sport 1, 2, 3, Extra, 16:9, Eurosport, Eurosport 2 and Yacht&Sail. The Calcio package comprises 14 channels covering football, the most popular sport in Italy. In addition the 'Prima Fila' service offers pay-per-view movies, sports events and adult content.
On some channels, (excluding the terrestrials) foreign-sourced content is broadcast either with an option to choose between Italian and original language soundtracks, or with Italian subtitles.
SKY Italia uses the Hot Bird 7A/8 satellite at 13.0°E.
Channels
See also
External links
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