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| Type | Wholly-owned subsidiary of PLDT |
|---|---|
| Founded | Manila, Philippines (1991) |
| Headquarters | Makati City, Philippines |
| Key people | Manuel V. Pangilinan, Chairman Napoleon L. Nazareno, President and CEO |
| Industry | Communications Services |
| Products | Broadband Services Cellular Telephony |
| Revenue | P93.4 billion PHP (▲11%) (2007) |
| Net income | P30.7 billion PHP (▲1%) (2007) [1] |
| Website | www.smart.com.ph |
Smart Communications is a wholly-owned mobile phone and Internet service subsidiary of the Philippine Long Distance Telephone Company (PLDT). Its main focus is to handle the PLDT Group's wireless services business. It operates a nationwide cellular network covering over 99 percent of the population. On April 20, 2008, Smart updated its logo, changing with the new, shortened letter "S", stylized versions of letters "A" & "T", and a new line below the logo.
On June 30, 2007, Smart reported that its GSM network consisted of 100 switches and 100,000 base stations, over 2 of which are equipped with wireless broadband capability. It also has over 23 3G base stations nationwide. On September 30, 2008, it reported that it has a little over 34 million subscribers on its GSM/EDGE/UMTS networks [1] (which includes 13 million subscribers of Pilipino Telephone's Talk 'N Text service that is planned to be transferred to Smart as direct subscribers).[2]
ACeS also sells its prepaid satellite phone service in partnership with Smart under the brand SmartLink.
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Products
Smart offers different levels of service, dependent on both the population and the financial capability of the subscriber. A list is provided below.
| Logo | Service | Description |
|---|---|---|
| Smart Infinity | Premium, high-end postpaid service | |
| Smart Gold | Broad-based postpaid service | |
| Smart Buddy | Broad-based prepaid service | |
| Talk 'N Text | Low rate prepaid service currently offered by Piltel, but will soon be absorbed as a direct service of Smart | |
| Red Mobile | Low rate prepaid service using only the UMTS network | |
| SmarTalk | A payphone with SMS features | |
| Addict Mobile | A defunct service for young professionals, in prepaid and postpaid variations | |
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Smart Kid | Mobile service for children, in prepaid and postpaid variations, now discontinued |
ACES has a services agreement with Smart, through which they previously sold a dual-mode GSM/satellite phone service under the brand Smart ACES, which has since been migrated to SmartLink, a purely satellite phone service.
Services
| Logo | Services | Description |
|---|---|---|
 |
SMART 3G | UMTS network for Smart subscribers, which offers video calls, on-demand streaming and high-speed internet browsing. |
 |
SMART Zed | Multi-platform infotainment products and services; The service includes games, messaging services and stock prices. |
| SMART Money | A cashless based transaction in a reloadable cash card linked to the MasterCard network. | |
| SMART Padala | A cash remittance service via text, from a sender outside the Philippines to the cellphone of a beneficiary in Philippines | |
 |
SMART Bro | A wireless broadband internet service in the Philippines that connects people to the internet antyime,anywhere using prepaid and plan services. |
Philippine Network codes assignment
Smart uses the area codes:
- 907
- 908
- 909
- 910
- 912
- 918
- 919
- 920
- 921
- 928
- 929
- 930
- 938
- 939
References
External links
- Official Homepage
- Smart & Ericsson Start a Mobile ‘Revolution’ by Rizal Raoul Reyes, Business Mirror, June 17 2009
- Red Mobile
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This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
