| So So Def Recordings | |
|---|---|
| Parent company | Universal Music Group |
| Founded | 1993 |
| Founder | Jermaine Dupri |
| Status | Active |
| Distributing label | The Island Def Jam Music Group |
| Genre | Hip-Hop, R&B |
| Country of origin | United States |
| Location | Atlanta, Georgia |
| Official website | http://www.sosodef.com |
So So Def Recordings is a record label, based out of Atlanta, Georgia and owned by Jermaine Dupri, specializing in Southern hip hop, R&B and bass music.
Contents |
Label history
The label was established in 1993 as a joint venture with Columbia Records; its first act was female R&B group Xscape, whose debut album was released in the fall of the same year and went platinum—as did their second and third albums, released in 1995 and 1998 respectively. In 1994, the label released the debut album of Da Brat, who immediately became the first solo female emcee to be certified for platinum album sales. In 1996, Kandi Burruss (of Xscape) brought the singing group Jagged Edge to the attention of the label (their debut album, A Jagged Era was released in 1997.) So So Def later released the triple platinum debut album by Bow Wow in 2000.
Other acts on the label have included: Dem Franchise Boyz, Maestro Harrell, The Ghost Town DJs, INOJ, J-Kwon, Trina Broussard, R.O.C., Anthony Hamilton.
In 2002, So So Def's distribution deal with Columbia Records ended. The following year, Dupri moved So So Def to Arista Records, where he was appointed president of Black Music. While many of So So Def's acts moved with the label to Arista, Bow Wow and Jagged Edge were forced to remain at Columbia, due to their contracts having been with that company primarily. In 2004, So So Def was shifted from Arista to Zomba Music Group because of the Sony-BMG merger (ironically, this made Arista and Zomba sister labels to Columbia).
In 2005, Dupri was appointed Executive Vice President of Urban Music at Virgin Records, causing So So Def to move again, this time over to Virgin and EMI—resulting in the loss of acts such as Bone Crusher and the YoungBloodZ. So So Def, meanwhile, was able to retain J-Kwon and Anthony Hamilton, despite their still being signed to Zomba. In 2006, Dupri had a falling out with Virgin, resulting in his leaving his post at the company. Intermittent, he was appointed President of urban music at Universal Music Group's Island Records, resulting in So So Def once again making a move to UMG's The Island Def Jam Music Group, where it currently operates.
In 2009, it was reported that Dupri had been terminated from his post at Island Records. Rumors are that he plans to move the So So Def label to back Sony Music.[citation needed]
Artists
- Dondria
- Q Da Kid
- DJ Felli Fel
- Young Capone
- T.Waters
- SunN.Y.
- T.L.J. Sponge
- Bryan-Michael Cox
- Jagged Edge
- Short Dawg
- Johnta Austin
- Da Brat
- Bow Wow
- The Kid Slim
- Nitti
- Jermaine Dupri
- Ricky Bell
- Hot Dollar
- Git Fresh
- Rocko
Former artists
- Janet Jackson
- Whodini
- Killa D
- Daz Dillinger
- Bone Crusher
- Bossman
- Jarvis
- YoungBloodZ
- Xscape
- Dem Franchize Boyz
- Yung Gutta A.k.A Major
- Harlem World
- 3LW
- J-Kwon
- Junior" Greatness" Ennis
- Run-D.M.C.
- Brooks Buford
Albums
External links
References
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