SoBe
SoBe (1996) is a drink brand of teas, elixirs, and energy drinks produced and distributed by PepsiCo. SoBe is properly pronounced "so-bee" (IPA: [sobi]) and stands for "South Beach Beverage Co." It also runs a record label under the same name, distributed by Warner Bros. Records.
Company history
The South Beach Beverage Company is a drink manufacturer based in Norwalk, Connecticut, USA. Incorporated in 1996, their first product was SoBe Black Tea 3G (ginseng, guarana, and ginkgo). It became wildly popular and led to the introduction of other flavors. The South Beach Beverage Company was purchased for USD $370 million by PepsiCo North America in October, 2000.
Bottlecaps
SoBe is known for its bottlecaps, which have different phrases printed on their reverse side, parodying pop culture and other references. Some phrases include: Sobe Wan Kenobi, "Apocalizard Now" and "Wasssssobe?". There are currently over 200 different cap slogans in production. [1]
Sponsorships
- SoBe sponsors a top motocross team in the AMA motocross series.
- Eddie Castro is sponsored by SoBe beverages.
- NASCAR Nextel Cup driver Boris Said is sponsored by SoBe.
- SoBe was the sole sponsor of the short lived TV show Dave and Steve's Video Game Explosion.
- SoBe is the exclusive beverage partner of the Surfrider Foundation.
- SoBe sponsored Troops 501-506 from NW Connecticut during the 2005 National Scout Jamboree. Its lizard logo appeared on their patches.
SoBe sponsers the terrain parks and superpipes of many ski resorts, including the Okemo Mountain Resort.
Product portfolio
Exotic Teas and Fruit Juice Blends
- SoBe Black Tea 3G
- SoBe Green Tea 3G
- SoBe Oolong Tea 3G
- SoBe Zen Tea 3G
- SoBe Dragon
- SoBe Nirvana
SoBe Elixirs 3C
- SoBe Elixir 3C Pomegranate-Cranberry
- SoBe Elixir 3C Cranberry-Grapefruit
- SoBe Elixir 3C Orange-Carrot
- SoBe Elixir 3C White Concord Grape
Power Line
- SoBe Courage
- SoBe Energy
- SoBe Fuerte
- SoBe Power
Life Water
- Life Water Blackberry-Grape
- Life Water Orange-Tangerine
- Life Water Pomegranate-Cherry
- Life Water Strawberry-Kiwi
- Life Water Passionfruit-Citrus
Lizard Line
- Liz Blizz
- Lizard Lava
- Lizard Lightning
- SoBe Lizard Fuel
- SoBe Tsunami
- SoBe Black & Blue Berry Brew
- Long John Lizard's Grape Grog
SoBe Lean
- SoBe Lean Diet Cranberry-Grapefruit
- SoBe Lean Energy Diet Citrus
- SoBe Lean Diet Green Tea
- SoBe Lean Diet Mango-Melon
- SoBe Lean Diet Peach Tea
SoBe Adrenaline Rush
- SoBe Adrenaline Rush
- Sugar Free SoBe Adrenaline Rush
- SoBe Adrenaline Rush 16oz
- Sugar Free Sobe Adrenaline Rush 16oz
SoBe No Fear
- SoBe No Fear
- Sugar Free SoBe No Fear
- SoBe No Fear Gold
- Sugar Free SoBe No Fear Gold
SoBe Synergy
- Fruit Punch
- Grape
- Kiwi Strawberry
- Lemonade
- Mango Orange
SoBe Special Recipes
- MacLizard's Special Recipe Lemonade
SoBe Essential Energy
- SoBe Essential Energy Berry-Pomegranate
- Sobe Essential Energy Orange
SoBe Ice
- SoBe Energy
SoBe Variety Pack
- SoBe Green Tea 3G
- Lizard Lava
- SoBe Energy
- SoBe Elixir 3C Orange-Carrot
Sobe Fountain
- SoBe Fountain Energy
- SoBe Fountain Lean Cranberry-Grapefruit
- SoBe Fountain Power
Discontinued products
- SoBe Love Bus Brew
- SoBe Mr. Green
- SoBe Superman
- SoBe Drive
- SoBe Edge
- SoBe Eros
- SoBe Red Tea
- SoBe Orange-Tomato
- SoBe Strawberry Carrot Elixir
- SoBe Karma
- SoBe Wisdom
- SoBe Lean Orange Carrot
SoBe in popular culture
In video games
- Oddworld: Munch's Oddysee — there are SoBe vending machines that heal the character's health. These vending machines are replaced on later levels with "Health Up" machines which have the same effect.
- DRIV3R — SoBe is mentioned many times including SoBe delivery trucks, and SoBe vending machines.
- Tony Hawk's Underground 2 — SoBe is seen on t-shirts, hats, and other objects.
References and citations
- ^ SoBe Beverages - FAQ. SoBe Beverages. Retrieved on 2006-12-03.
External links
- South Beach Beverage Company - The company's official website.
- SoBe Adrenaline Rush
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
