Share on Facebook Share on Twitter Email
Answers.com

space position value

 
Marketing Dictionary: space position value

Measures of effectiveness and visibility of outdoor advertisements. It is based on four factors: the distance from where the advertisement can first be seen, the speed of traffic approaching it, the angle from where it can be seen, and the number of competing advertisements in its vicinity. Space positions value is expressed as a percentage ranging from zero to 100, with zero representing zero visibility.

Search unanswered questions...
Enter a question here...
Search: All sources Community Q&A Reference topics
 
 

 

Copyrights:

Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more