Direct-marketing test utilizing random samples drawn from a single list. See also a-b split; area sample; nth-name selection.
split test
| Marketing Dictionary: split test |
| 5min Related Video: split test |
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 | Studio Dance 2000 (2000 Album by Various Artists) |
| carrier route split (in marketing) |
| full-text letter (in marketing) |
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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Mentioned in
- Studio Dance 2000 (2000 Album by Various Artists)
- carrier route split (in marketing)
- full-text letter (in marketing)
- Fibrin Split Products
