yes, go daddy com was part of super bowl 2011, but they were not
the main sponsor. They did have commercial spots throughout the
game that were televised on tv.
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There are rules regarding the display of commercial and sponsor
logos during the olympics.
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When a sponsor provides something of value in exchange for a mention or display of the sponsor's product.
Examples:
* The sponsor provides free travel or hotel rooms in return for a short 10 second mention on the show. * HP pays the producers of The Office for showing HP-brand computers on the set.