Sports Collectibles

THE DIAMOND CONNECTION, INC. ET AL

6740 10 Mile Rd.
Center Line, MI 48015
(313)885-0140

February 1992

This plan introduces a collaborative business venture to produce a limited production artwork series featuring members of the Hockey Hall of Fame. The plan features an overview of the history of sports collectibles, a comprehensive product description, and discussions of production, marketing, distribution, personnel, and financing to substantiate the viability of this venture. This business plan has not been disguised in any way; references to locations, people, and products are real, not fictional.

• STATEMENT OF PURPOSE
• HISTORY OF SPORTS COLLECTIBLES
• PHYSICAL PRODUCT
• DESCRIPTION OF PROJECT CONCEPT AND CRITERIA
• QUALIFICATIONS
• PRODUCTION
• MARKETING
• DISTRIBUTION
• PRO FORMA FINANCIAL PROJECTION

Statement of Purpose

The purpose of this presentation is to review the potential for a project involving the production of a limited production artwork set featuring members of the Hockey Hall of Fame. The project would involve the joint efforts of the Diamond Connection, Inc., Sports Gallery of Art and the Hockey Hall of Fame. The results of this project will provide many benefits to the participants. Significant among these are the following:

Hockey Hall of Fame:

• Ability for financial gain from royalties generated by the project.
• Favorable marketing and awareness of the Hall of Fame as a result of advertising and publicity from the project.
• Education of hockey fans about the Hall of Fame who purchase the product.
• The potential for added attendance at the Hall of Fame as a result of the project.

The Diamond Connection, Inc. and Sports Gallery of Art:

• Financial gain from the revenues granted by sales of the product.
• The opportunity to further validate their position as leaders in the field of Sports Art and collectibles.
• The benefit of marketing and publicity to a wide spectrum of sports collectors throughout the United States and Canada.

We intend to present the following at this meeting:

1. Introduce the individuals from the Diamond Connection, Inc. ("DC") and Sports Gallery of Art ("SGA") to the Hockey Hall of Fame.
2. Review the history and status of the sports collectibles industry.
3. Review the project concept and comparable projects from other sports.
4. Review the credentials of DC and SGA to successfully complete the project.
5. Review the proposed Marketing, Production and Distribution plans.
6. Review the financial projections.

At the conclusion of our meeting we hope to be able to address the following questions:

Does the Hockey Hall of Fame approve of the concept?

Does the Hall of Fame have an interest in participating in the project?

When can the Hall commit to a decision regarding participation?

What involvement might be required of the NHL, the NHL Players Association and individual members of the Hall of Fame to allow the project to proceed?

What is the next logical step for all involved to commit in order to move forward?

History of Sports Collectibles

Physical Product

Description of Project Concept and Criteria

Qualifications

Production

Marketing

Distribution

Pro Forma Financial Projection February 1992