Sports Collectibles (Marketing)

Statement of Purpose

History of Sports Collectibles

Physical Product

Description of Project Concept and Criteria

Qualifications

Production

Marketing

We propose to use both print and broadcast advertising for marketing. This has worked successfully in our previous projects. We would utilize the following

Print Publications

• The Hockey News
• Sports Collectors Digest
• Tuff Stuff
• Legends Magazine
• NHL Game Programs

Broadcast Media

• Hockey Night in Canada
• Sports Channel USA

This would represent a more comprehensive marketing effort than either the baseball or football project. The timing of the marketing program will be "front loaded" so as to create adequate publicity at the time of project introduction. Adequate initial marketing will create steady market absorption until the product is fully absorbed into the marketplace.

Distribution

Pro Forma Financial Projection February 1992