Local television time set aside for spot commercials. When advertisers speak of spot television, they are referring to the purchase of commercial time in a market-by-market buy.
spot television
| Marketing Dictionary: spot television |
| 5min Related Video: spot television |
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 | dark spot (electronics) |
| spot wobble (communications) |
| promo |
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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