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Spuds MacKenzie was a fictional dog created for use in an advertising campaign marketing Bud Light beer in the late 1980s. The dog first showed up in a Bud Light Super Bowl ad. By the end of the game, Spuds was a marketing success. During the height of his popularity, large amounts of Spuds merchandise was available, such as plush toys and t-shirts.
The dog, a Bull Terrier, existed not without his share of controversy. Shortly after Spuds' rise to fame it was learned that "he" was actually female. The "controversy" was spread through the media. The dog's real name was Honey Tree Evil Eye (c. 1983 - May 31, 1993). She died of kidney failure in North Riverside, Illinois.
Because of the popularity of the ads, they were the subject of attacks and calls for censorship by temperance-oriented groups. In 1992, the Center for Science in the Public Interest, along with Mothers Against Drunk Driving, charged that Anheuser-Busch was pitching the dog to children. Although the Federal Trade Commission (FTC) found no evidence to support that allegation, the ads were dropped.
Cultural references
- Cincinnati Reds' third baseman Chris Sabo was given the nickname Spuds MacKenzie by manager Pete Rose in 1988, the year Sabo won National League Rookie of the Year honors.
- The character Slurms MacKenzie ("The Original Party Worm") from the television series Futurama is a parody of Spuds, as is Santa's Little Helper's stint as "Suds McDuff" on The Simpsons.
- On an episode of Family Guy, while at a Spring Break celebration, one drunk character sees a Bull Terrier which he replies to and says, "Hey look, it's Spuds MacKenzie". The dog then mauls him.
- In the backstory of Gex: Enter the Gecko, Gex is ordered to kill his enemy, Rez, and hide the body between Jimmy Hoffa's and Spuds MacKenzie's.
- In an episode of The Golden Girls, one of Sophia's boyfriends (played by Mickey Rooney) is said to have been caught spray painting "something obscene on Spuds MacKenzie", on a billboard of Spuds'. Sophia claimed he was simply making Spuds anatomically correct.
- Spuds made two cameo appearances in the '80s comic strip Bloom County: first as a presidential candidate running against Bill the Cat and Opus, and then again during the strip's "female crisis" where he revealed to Opus that one member of Bloom County's all male cast was actually a female in disguise, but passed out from alcohol intoxication before she could reveal who it was.
- In his late 1980s anti-'sellout' anthem, This Note's for You (the title of which parodies Budweiser's This Bud's for You ad campaign), Neil Young says he 'ain't singing for Spuds' in the title track. The dog also appears throughout the music video for the same song.
- Spuds and Stroh's beer Alex the Dog are mentioned in Tone Loc's rap hit "Funky Cold Medina".
- In the Slum Village song "Selfish", featuring Kanye West, he references MacKenzie in a line saying "I spotted her, like Spuds MacKenzie", a line originally used by Ghostface Killah in the track "Ice Cream".
- In a Christmas-themed episode of the sitcom Full House, D.J. Tanner, while confronting sometime boyfriend Steve, mentions that the only holidays he got off from college were "Thanksgiving, Christmas and Spuds MacKenzie's birthday".
External links
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