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stamp sheet

 
Marketing Dictionary: stamp sheet

Page of adhesive-backed stamps that are surrounded by perforated edges and applied to a reply form to indicate a choice. Stamp sheets are most often used by direct-mail subscription agents. Each stamp contains a magazine title and offer. Subscribers choose stamps to paste onto the reply form to indicate the magazine(s) they want. Stamp sheets are a classic action device.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more