Steers

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Steers

Type	Franchise
Traded as	(JSE: FBR)
Industry	Food and Beverage
Genre	Take-Aways and Diners
Founded	1960's
Founder(s)	George Halamandres
Headquarters	Midrand, South Africa
Products	Fast-Food
Revenue	unspecified
Net income	unspecified
Parent	Famous Brands Ltd
Website	Steers.co.za

Steers is South Africa's leading flame-grilled burger brand that has been serving "Real Burgers" to South Africans for over 50 years. Testament to their great tasting food is the fact that they have won the Leisure Option's Reader's Choice Awards for "best burger" for 15 years running and "best chips" for 13 years running.

Steers is all about the flame-grilled burger and handmade chips. Aside from the wide range of beef, chicken and vegetarian burgers, together with the famous King Steers Burger, one will also find that their menu has a wide range of other famous favourites, such as our flame-grilled basted ribs, hero steak rolls, creamy ice-creams and milk shakes.

Steers was founded in the 1960s by George Halamandres (of Greek descent). Following a visit to the United States of America in the 1950s, Halamandres (actually spelt Halamandaris, a mistake made at the immigration office) returned to South Africa to introduce the concept and opened the first Steers steakhouse restaurant in Bellevue, near Johannesburg. The restaurant and concept attracted much attention and was a success. Halamandres was joined by his son John and his nephews, the Halamandaris brothers, Peter (Panayiotis), Theofanis, Perry (Periklis) and Babis (Charalambos) in the 1970s. The success of the Bellevue restaurant soon lead to additional restaurants being opened and the concept of franchising was introduced to the South African market. During the very early stages of expansion, a Steers restaurant was opened in the Sandton City shopping mall in Johannesburg, and became the platform for the franchise concept. The franchise expanded rapidly in South Africa and become one of South Africa's most well-known fast-food chain restaurants.

In March 1994, the company listed under the name Steers Holdings Limited on the Johannesburg Stock Exchange in South Africa. At this time the company had 162 Steers restaurants. On 1 January 1995 the company's share price closed at ZAR 0.925. Currently there are 520 outlets spread across the African continent and the share price is over R30.00.

Steers Holdings Limited was later renamed Famous Brands Limited. To this day, John, Peter, Theofanis and Perry are still on the board of directors of Famous Brands Limited.

Slogans

• Real Burgers
• Flame Grilled, It Just Tastes Better
• It's That Good (Present)

Countries with Steers Restaurants

•  Angola
•  Botswana
•  Ivory Coast
•  Kenya
•  Lesotho
•  Malawi
•  Mauritius
•  Mozambique
•  Namibia
•  Nigeria
•  Portugal
•  Senegal
•  South Africa
•  Sudan
•  Swaziland
•  Tanzania
•  Uganda
•  Zambia
•  Zimbabwe

External links

Look up steers in Wiktionary, the free dictionary.

• Official Website
• Facebook Group
• List of Steers Restaurants in South Africa
• Famous Brands Official Website