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| Type | Private |
|---|---|
| Founded | 1997 |
| Headquarters |  Redford Township, Michigan, United States |
| Industry | Truck Manufacturers |
| Products | Broad range of highly engineered trucks and tractors. |
| Website | www.sterlingtrucks.com |
Sterling Trucks was a manufacturer of heavy duty trucks. Sterling is a subsidiary of Daimler Trucks North America Portland, Oregon. As such, it is a member of the Daimler AG. It was originally the heavy truck division of Ford Motor Company, purchased and rebranded in 1997.[1] Headquartered in Detroit, MI, its conventional trucks were built in St. Thomas, Ontario. Sterling-brand trucks are sold in the United States, Canada, Mexico, Australia, and New Zealand.
Daimler plans to discontinue the Sterling product line in an effort to consolidate its North American semi-truck manufacturing operations under the Freightliner and Western Star brands. The St. Thomas manufacturing plant was to be closed in March 2009, and the Portland Oregon plant will close in June, 2010.[2]
The Sterling name was originally used by an independent truck manufacturer, bought by the White Motor Co. ca. 1953. It was retired two years later. Although technically the property of the White Motor Co., and conveyed to its successor, Volvo-White Motor Co., which evolved into Volvo Trucks North America, the trademark had lain dormant so long that there were no grounds for objection when Daimler-Benz subsidiary Freightliner--whose trucks were distributed by White from the 1950s through 1975--resurrected it to supplant the Ford blue oval on their HN80 ("AeroMax") family of trucks after the purchase.
Sterling builds a broad range of highly engineered trucks and tractors. These vehicles are used for everything from freight distribution to heavy vocational uses, such as construction, snow plowing and refuse collection.
The company specializes in vocational trucks — those that are designed to perform jobs other than straight freight hauling. Examples include outfitted trucks for use as fire trucks, garbage trucks, dump trucks, concrete mixers, tanker trucks, school buses, and snowplows.
On October 14, 2008 Daimler AG announced the demise of the Sterling Brand to occur in March 2009.[2]
Models
- L-Line - set back, set forward
- A-Line - set back
- Acterra
- Sterling 360 - a rebadged Mitsubishi Fuso medium duty cabover sold as the Fuso FE model in the U.S. and Canada and the Fuso Canter elsewhere[3]
- Bullet - a cab/chassis model based on the Dodge Ram 4500/5500 platform[4]
References
- ^ "Daimler to Close Sterling Trucks Unit, Cut 3,500 Jobs". http://www.bloomberg.com/apps/news?pid=20601087&sid=aVh1nKjJ8RqI&refer=home. Retrieved 3 September 2009.
- ^ a b "Daimler Trucks North America Plans Decisive Response to Changed Economic Environment". http://www.daimler.com/dccom/0-5-7153-1-1137391-1-0-0-0-0-0-8-7145-0-0-0-0-0-0-1.html. Retrieved 18 June 2009.
- ^ http://trailer-bodybuilders.com/mag/trucks_new_sterling_completes
- ^ http://www.pickuptrucks.com/html/news/sterling.html
External links
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