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Structural Genomics Software Provider (Finance)

 
Business Plans: Structural Genomics Software Provider (Finance)
(continued)

Mission

Business Model

Why Structural Genomics Is Important

Intellectual Property

Licensing & Corporate Partnership

Market

Finance

Pharmatech Genomics is seeking $5.1 million in first round funding. The majority of the funds would go toward developing proprietary technology, acquiring software licenses, and setting up infrastructure to deliver our services over the Internet. The following table details how the funds will be spent. Additional funding will be raised in the future.

Operating Expenses (in thousands)
Sales and Marketing 
Print 100.00
Public Relations 200.00
Banner Advertising 100.00
Strategic Advertising 300.00
Total$700.00
Office 
Computers 100.00
Utilities 30.00
Furniture 40.00
Total170.00
Personnel 
CEO 120.00
Controller 80.00
CTO 100.00
VP Sales and Marketing 100.00
Sales and Marketing 1 60.00
Sales and Marketing 2 60.00
VP Business Development 100.00
Business Development 1 60.00
Business Development 2 60.00
VP of Engineering 100.00
Software Engineer (4) 320.00
Senior Scientist 100.00
Scientific Programmer (5) 400.00
Webmaster 60.00
Web Programmer 50.00
Database Administrator 90.00
Database Programmer 1 80.00
Database Programmer 2 80.00
Database Programmer 3 80.00
Systems Administrator 1 80.00
Systems Administrator 2 80.00
Admin 1 40.00
Admin 2 40.00
Q.A. 1 45.00
Q.A. 2 45.00
Total$2,430.00
Technology 
Storage Databases (ORCL) 400.00
Computation Servers (DEC) 400.00
Total Technology$800.00
Licensing and Legal $1,000.00
Total Capital$5,100.00

General Financial Assumptions

Our assumptions are listed in the following table.

Revenue Buildup Assumption2000**2001200220032004
**assume software beta testing in 2000, year-to-date
Sales and Marketing Team 2 5 10 15 20
Accounts per Manager
Large Corp 1 3 4 5 5
Small to Mid 2 10 15 15 15
Academic 5 15 20 20 20
Users per Account
Large Corp 10 20 25 28 30
Small to Mid 2 8 10 12 15
Academic 20 40 60 65 70
Corporate Users 28 700 2,500 4,800 7,500
Past Users 28 728 3,228 8,028
Total287283,2288,02815,528
Academic Users 200 3,000 12,000 19,500 28,000
Past Users 200 3,200 15,200 34,700
Total2003,20015,20034,70062,700
Pricing (including ASP, Data Hosting and Consulting)
Corporation - $2,000 $2,500 $3,000 $3,500
Academic - $200 $250 $300 $350
Revenue
Corporation - $1,456,000 $8,070,000 $24,084,000 $54,348,000
Academic - $640,000 $3,800,000 $10,410,000 $21,945,000
Total-$2,096,000$11,870,000$34,494,000$76,293,000

Key Assumptions

  • Current market size is 200,000 users worldwide and will grow 29% annually through 2005
  • Our market penetration will be 1% for year 1, 5% for year 2, 15% for year 3, 25% for year 4
  • Our company will market aggressively in response to the demand growth
  • Our income projections only reflect costs incurred from licensing academic software; we assume that we will establish strategic positioning with the corporate software developers

Financial Highlights

Based on the assumptions stated in the previous section, we note the following financial highlights. Please refer to the pro forma income statements, balance sheets, and cash flow statements for further detail.

  • We expect to be RPI positive in 2003
  • We expect to break even in 2005
  • By Q4 2005, we expect to have earned $19.2 million
Pro Forma Balance Sheet
Asset20002001200220032004
Cash $2,773,944 $10,384,852 $9,040,367 $13,680,908 $32,699,802
Total Short-term Assets$2,773,944$10,384,852$9,040,367$13,680,908$32,699,802
Long-term Assets
Capital Assets $600,000 $1,200,000 $2,200,000 $3,200,000 $4,200,000
Accumulated Depreciation ($120,000) ($360,000) ($800,000) ($1,440,000) ($2,280,000)
Total Long-term Assets
Total Assets$3,253,944$11,224,852$10,440,367$15,440,908$34,619,802
Liabilities and Capital- - - - -
Short-term Notes - - - - -
Long-term Liabilities - - - - -
Total Liabilities-----
Earnings ($1,746,056) ($3,775,148) ($4,559,633) $440,908 $19,619,802
Shareholders' Equity $5,000,000 $10,000,000 $10,000,000 $10,000,000 $10,000,000
Total Equity$3,253,944$6,224,852$5,440,367$10,440,908$29,619,802
Total Liabilities and Equity$3,253,944$6,224,852$5,440,367$10,440,908$29,619,802
Pro Forma Income Statement
  20002001200220032004
Revenue $0 $2,096,000 $11,870,000 $34,494,000 $76,293,000
Cost of Goods Sold $0 $628,800 $3,561,000 $10,348,200 $22,887,900
Gross Profit $0 $1,467,200 $8,309,000 $24,145,800 $53,405,100
Marketing and Sales Expenses $350,000 $838,400 $1,424,400 $3,104,460 $5,340,510
% of Total Revenue n/a 40% 12% 9% 7%
Marketing dollars spent per Business Development person $175,000 $167,680 $142,440 $206,964 $267,026
Development and Technology Expenses $900,000 $1,048,000 $4,154,500 $8,623,500 $11,443,950
% of Total Revenue n/a 50% 35% 25% 15%
General and Administration
Expenses (including salaries) $1,300,000 $2,430,000 $2,750,000 $3,000,000 $3,300,000
% of Total Revenue n/a 22% 10% 4% 4%
Other $136,240 $272,480 $1,187,000 $1,724,700 $3,814,650
% of Total Revenue n/a 13% 10% 5% 5%
Operating Profit($2,686,240)($3,121,680)($1,206,900)$7,693,140$29,505,990
  n/a -149% -10% 22% 39%
Taxes (assume 35%) $0 $0 $0 $2,692,599 $10,327,097
Net Income($2,686,240)($3,121,680)($1,206,900)$5,000,541$19,178,894
  20002001200220032004
Capital Expenditure $600,000 $600,000 $1,000,000 $1,000,000 $1,000,000
Depreciation
Year 1 $120,000 $120,000 $120,000 $120,000 $120,000
Year 2   $120,000 $120,000 $120,000 $120,000
Year 3     $200,000 $200,000 $200,000
Year 4       $200,000 $200,000
Year 5         $200,000
Total Depreciation$120,000$240,000$440,000$640,000$840,000
Pro Forma Cash Flow Tables
Cash Flow from Operating Activities20002001200220032004
Net Income (loss) ($2,686,240) ($3,121,680) ($1,206,900) $5,000,541 $19,178,894
Depreciation and Amoritization ($120,000) ($240,000) ($440,000) ($640,000) ($840,000)
Decrease (increase) in assets:
Accounts receivable $0 $0 $0 $0 $0
Prepaid Inventory $0 $0 $0 $0 $0
Inventory $0 $0 $0 $0 $0
Increase (decrease) in liabilities
Accounts payable $0 $0 $0 $0 $0
Net cash provided by (used in) operating activities($2,806,240)($3,361,680)($1,646,900)$4,360,541$18,338,894
Cash Flow from Investing Activities
Capital expenditures ($600,000) ($600,000) ($1,000,000) ($1,000,000) ($1,000,000)
Investments $0 $0 $0 $0 $0
Net cash used in investing activities($600,000)($600,000)($1,000,000)($1,000,000)($1,000,000)
Cash Flow from Investing Activities
Borrow (repayments) $0 $0 $0 $0 $0
Issuance of preferred stock $5,000,000 $10,000,000 $0 $0 $0
Net cash (used in) provided by financing activities$5,000,000$10,000,000$0$0$0
Increase (decrease) in cash ($3,406,240) ($3,961,680) ($2,646,900) $3,360,541 $17,338,894
Cash beginning of period $0 $1,593,760 $7,632,080 $4,985,180 $8,345,721
Cash end of period $1,593,760 $7,632,080 $4,985,180 $8,345,721 $25,684,615

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Business Plans. Business Plans Handbook. Copyright © 2006 by The Gale Group, Inc. All rights reserved.  Read more