Subliminal Advertising

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Barron's Marketing Dictionary:

subliminal advertising

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Advertising messages presented below the level of consciousness, such as words flashed across a television or movie screen at intervals of no more than 10 seconds in length, during the presentation of regular programming or a feature film. Some amount of subliminal advertising was done in the 1950s, but it has since been declared illegal.

Barron's Business Dictionary:

Subliminal Advertising

Top
Advertising messages presented below the level of consciousness, such as words flashed across a television or movie screen at intervals of no more than 10 seconds in length, during the presentation of regular programming or a feature film. Some amount of subliminal advertising was done in the 1950s, but it has since been declared illegal.

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