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| Type | Privately held |
|---|---|
| Genre | Online Media Company |
| Founded | 2006 |
| Founder(s) | Alexander Mamut, Andrew Paulson |
| Headquarters | Moscow, Russia |
| Key people | Andrew Paulson, Chairman Annelies van den Belt, CEO Benjamin Wegg-Prosser, Director of Corporate Development |
| Industry | Internet |
| Employees | 300 |
| Website | sup.com |
SUP (Russian: СУП, which means 'soup') is an international online media company, founded in Moscow during the summer of 2006 by Andrew Paulson and Alexander Mamut. Its ownership is split between Mr Mamut, Kommersant Publishing House and management.
SUP’s first major announcement was a licensing agreement with Six Apart that gave SUP rights to use the LiveJournal brand, as well as operate portions of the LiveJournal service for LiveJournal’s Russian users.[1] SUP subsequently purchased LiveJournal outright from its previous owners, Six Apart. Since its launch SUP has grown through acquisition and organically. In June 2008 Kommersant Publishing House, a leading Russian media company acquired a significant minority stake in the business.
SUP is split into two business divisions, one is SUP Media, which includes Gazeta.ru (Russia's popular online only news site); Championat.ru (Russia's popular online only sports site); and LiveJournal.com (Russia's popular blogging service and a global community blogging platform). The other business line is SUP Advertising, which includes +SOL (an online sales house which sells SUP's inventory, Russian media sites and foreign media sites including Yahoo, the BBC, Last.fm and a number of newspaper sites) and Victory SA, a digital marketing agency.
References
- ^ Boulton, Clint (2007-12-03). "Six Apart Sells LiveJournal to Russia's SUP". Ziff Davis Enterprise, Inc.. http://www.eweek.com/article2/0,1895,2227293,00.asp.
External links
SUP corporate
SUP media
SUP advertising
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