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Super 8 Motels

 
Hoover's Profile: Super 8 Motels, Inc.
 
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Contact Information
Super 8 Motels, Inc.
1 Sylvan Way
Parsippany, NJ 07054
NJ Tel. 973-428-9700
Toll Free 800-800-8000
Fax 973-496-7307

Type: Subsidiary
On the web: http://www.super8.com
 Employees: 25,000

This chain wants to make your night's stay super comfortable and inexpensive. Super 8 Motels is a leading franchiser of budget and economy hotels with more than 2,000 locations throughout the US, Canada, and China. Its properties typically offer affordable lodging with limited amenities for families and frugal business travelers. Many locations have cable television and swimming pools, while some of its motels offer complimentary breakfast service. Super 8 was founded in 1974 by South Dakota natives Dennis Brown and Ronald Rivett. The company began with one motel in Aberdeen, South Dakota, offering rooms for $8.88 per night. Super 8 is a subsidiary of Wyndham Worldwide Corporation.

Key numbers for fiscal year ending December, 2007:
Sales: $1,335.8M

Officers:
President: Budget & Economy Motels

Competitors:
Best Western
Choice Hotels
Motel 6

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Wikipedia: Super 8 Motels
 
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Super 8 Motels current logo, since April 1, 2008.

Super 8 Motels Inc. is the world's largest budget hotel chain, with motels in the United States and Canada, and a few outside of North America (China). The company is a subsidiary of Wyndham Worldwide, formerly a part of Cendant.[1]

Contents

History

Old Super 8 Motels logo, from April 1982-March 31, 2008. being phased out.

It was founded in 1972 by Dennis Brown as a motel referral system, which was soon dissolved and replaced with a franchise operation in 1973. The first Super 8 was opened in 1974 in Aberdeen, South Dakota, which still operates today as the Super 8 Aberdeen West. It had 60 rooms. The original room rate was $8.88, hence the numeric brand name. Though a popular and clever opinion, some[who?] erroneously believed that "Super 8" was an abbreviated version of the phrase a "super 8 hours of sleep."

Today, Super 8 offers guests standard amenities at every hotel, including a new "SuperStart" continental breakfast, free high-speed wireless internet access, hairdryers, coffee makers, and a lobby area. Some locations have pools and meeting rooms. A few of the larger Super 8's even have a restaurant on the property. Competitors include Econo Lodge, Budget Host, and Motel 6.

Super 8 had a frequent traveler program, the V.I.P club, introduced in 1976, which grew to over 7.6 million members. The V.I.P Club program was purchased by Hospitality Franchise Systems in 1993, which later became Cendant. The V.I.P. program was dissolved in December, 2003 and replaced with the TripRewards program, which was renamed Wyndham Rewards in 2008. Also in 2003, Super 8 opened its 100th Canadian property in Truro, Nova Scotia.[2]

New Logo

Super 8 released their new logo on August 8, 2008 in Aberdeen, South Dakota.

Growth of Super 8

References

  1. ^ Super 8: Online hotel reservations, special hotel discounts, vacation packages and TripRewards
  2. ^ Super 8: TripRewards hotel loyalty program, earn airline miles, get special discounts and offers

External links


This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)

 
 

 

Copyrights:

Hoover's Profile. ©2008 Hoover's, Inc. All rights reserved.  Read more
Wikipedia. This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Super 8 Motels".  Read more

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