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Swiss Colony

 
Hoover's Profile: The Swiss Colony, Inc.
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Contact Information
The Swiss Colony, Inc.
1112 7th Ave.
Monroe, WI 53566
WI Tel. 608-328-8400
Fax 608-328-8457

Type: Private
On the web: http://www.swisscolony.com

The Swiss Colony deals in sweet treats, sharp spreads, and salty snacks. The company manufactures, markets, and distributes seasonal and special-occasion gift products through its mail-order catalogs and Web sites. Swiss Colony's products include cookies, candies, cheese spreads, smoked salmon, nut mixes, and summer sausages. It also offers gift items such as apparel and accessories, electronics, and home decor. Other catalogs operated by Swiss Colony include Country Door, Ginny's, Midnight Velvet, and Monroe & Main. The multichannel retailer has launched a home decor catalog, Room for Color, and a home-party business, Occasions. The company is a family-owned business formed in 1926 by Raymond Kubly Sr.

Key numbers for fiscal year ending December, 2007:
Sales: $600.0M
One year growth: 13.2%

Officers:
Chairman: Raymond Kubly Jr.
President and CEO: John Baumann
CFO: Donald R. (Don) Hughes

Competitors:
Harry and David
Hickory Farms
Orchard Brands

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Wikipedia: Swiss Colony
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The Swiss Colony is a mail-order catalog gift company that is known for its cheese, chocolates, fruitcakes, and other confections. The company has been family-owned since 1926, when an entrepreneur from Monroe, Wisconsin, a town known for its Swiss immigrants and Swiss cheese, Ray Kubly adopted an idea from a University of Wisconsin–Madison professor.

The company sponsors the Swiss Colony Cheese Days Parade in Green County, Wisconsin every September of even numbered years.

Brands

In addition to its namesake Swiss Colony brand, the company operates catalog businesses under the following names:

  • Ashro (Afrocentric women's apparel and accessories)
  • Country Door (home decor)
  • Ginny's (general merchandise)
  • Midnight Velvet (women's apparel)
  • Midnight Velvet Style (women's apparel and accessories)
  • Monroe and Main (women's apparel)
  • Seventh Avenue (general merchandise)
  • The Tender Filet (food)
  • RaceTeamGear.com (Officially licensed NASCAR(r) apparel and accessories)

In August 2008, a Swiss Colony subsidiary purchased the assets of bankrupt retailer Direct Marketing Services Inc., giving Swiss Colony control of DMSI's direct-mail brands:

  • Montgomery Ward (general merchandise)
  • Charles Keath (home decor)
  • HomeVisions (home decor)

Cultural references

  • Eric Cartman sings a Christmas song about Swiss Colony Beef Logs on the South Park Christmas CD

External links


This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)

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