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swoosh

 
Dictionary: swoosh   (swʊsh, swūsh) pronunciation
 

v., swooshed, swoosh·ing, swoosh·es.

v.intr.
  1. To move with or make a rushing sound.
  2. To flow or swirl copiously.
v.tr.

To cause to move with or make a rushing or swirling sound.

[Imitative.]


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Wikipedia: Swoosh
 
The swoosh

Swoosh is the symbol of the athletic shoe and clothing manufacturer Nike. It is among the most easily recognized brand logos in the world.[1]

History

The Nike "swoosh'" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).

BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour. In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work.[2] (In 1983, Knight gave Davidson a diamond Swoosh ring and an envelope filled with Nike stock to express his gratitude.)

In June 1972, the first running shoes bearing the Swoosh were introduced at the U.S. Track and Field Olympic Trials in Eugene, Oregon. Nike continues to use the brand today.

(All materials cited from an article on www.nikebiz.com called "Origin of the Swoosh.")

Much of the above information is corroborated on the Nike Canada official website.[3]

References


 
 

 

Copyrights:

Dictionary. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2007. Published by Houghton Mifflin Company. All rights reserved.  Read more
Wikipedia. This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Swoosh" Read more

 

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