Synovate

Synovate

Type	Business practice
Founded	1994 as AMI consulting
Headquarters	[Singapore]
Key people	Robert Philpott, CEO
Industry	Market Research
Services	Management Consulting, Business Intelligence, Market Analysis
Revenue	▲US$720 million (Synovate Inc., 2007)[1]
Employees	5,925 (Synovate Inc.,2007)
Website	www.synovate.com

This article needs references that appear in reliable third-party publications. Primary sources or sources affiliated with the subject are generally not sufficient for a Wikipedia article. Please add more appropriate citations from reliable sources. (February 2009)

Synovate is a market research firm owned by the Aegis Group. It was formed from the acquisition of a number of smaller market research firms. It has a number of different divisions, such as Synovate Healthcare, Synovate loyalty , Synovate Censydiam and Motoresearch. They claimed themselves as the most "curious" people in the world.

Founded in 2003 No headquarters 62 countries 5,925 staff* 22,611 projects across the globe* 27 million+ interviews worldwide* 57,000 focus groups/ in depth interviews* $720 million annual turnover*

• as of December 2007

Market Facts began to globalize in the 1990s by purchasing several market research companies around the world—from Canada to Latin America. It also attempted to globalize by establishing informal relationships with selected overseas research companies. This proved ineffective. Indeed it became clear that the only way to be a global research organisation was to acquire or be acquired. Thus when Aegis Group PLC, headquartered in London, U.K., came knocking with an offer to make Market Facts the first acquisition in their plan to create a new global research group, the Market Facts directors were ready to recommend the takeover to shareholders.The deal was closed in 2001.The Aegis Group was a holding a company that owned many media planning companies. Its interest in expanding and acquiring research companies was born from its need for market research to measure the success of media. Over the next three years, Aegis Group acquired numerous companies and soon had seventy-two offices that operated in forty-three countries including Market Facts, Asia Market Intelligence, Research Fact, BAIGlobal, IMR, MarkTrend, Motoresearch, MS&P, Sample Surveys, Strategy Research Corporation, Tandem Research Associates, INNER, MEMRB, Demoscopie, Market&More, and Pegram Walters.

On January 6, 2003, the new brand name SYNOVATE was officially launched.

Financial Performance

Top 10 of the Market Research Sector 2006

References

This corporation or company article is a stub. You can help Wikipedia by expanding it. v • d • e