| Type | online services, analytics |
|---|---|
| Founded | 2007 |
| Founder(s) | Nick Koudas, Nilesh Bansal[1] |
| Headquarters | Toronto, Canada |
| Website | http://www.sysomos.com |
Sysomos Inc. is a Toronto-based social media analytics company.
The company uses content of popular networking sites like Twitter and MySpace as well as millions of blogs and forums to create a real-time picture on how products, people, services and similar are covered in those media sites. Unlike other similar services, it also attempts to identify how the sentiment towards the identified subjects developed.[1] It is designed to analyze conversations, themes and identify key influencers.
The company is a spinoff of the University of Toronto research project BlogScope. The BlogScope project, which started in 2005, resulted in creation of the underlying content aggregation and analysis engine commercialized by Sysomos. Company's flagship product, Media Analysis Platform (MAP), mines and analyzes content from social media or user-generated content, such as blogs, forums, microblogs, wikis, video and social networks. MAP is considered by many to be the most advanced social media analytics solution in the industry.[2][3] In addition to MAP, the company also develops a social media monitoring product, Heartbeat. Both products were officially launched in 2009 after four years in development.[4]
The company is also credited for publishing, Inside Twitter, the most extensive third-party survey on Twitter's growth and demographics. [5] [6]. Another extensive survey regarding the top 5% of most active twitter users has also been released by Sysomos. [7]
Sysomos received seed investment from the government of Ontario to help the founding and start of the company.[8] The company has also raised investment from Growthworks Capital, one of the largest Canadian venture capital firm.
References
- ^ a b Baute, Nicole (Jan 31, 2009). "Tracking web chatter to uncover trends". Toronto Star. http://www.thestar.com/News/GTA/article/580218. Retrieved 2009-05-25.
- ^ Abraham, Chris (05/15/09). "Sysomos MAP is alien technology". SocialMedia.biz. http://www.socialmedia.biz/2009/05/15/sysomos-map-is-alien-technology/. Retrieved 2009-05-25.
- ^ Lardinois, Frederic (4 Jun 2009). "Pro Tools for Social Media Monitoring and Analysis: Sysomos Launches MAP and Heartbeat". ReadWriteWeb. http://www.readwriteweb.com/archives/pro_tools_for_social_media_sysomos_launches_map_and_heatbeat.php. Retrieved 2009-06-05.
- ^ Garcia, Tonya (29 May 2009). "Sysomos launches two new products". PRWeek. http://www.prweekus.com/Sysomos-launches-two-new-products/article/137671/. Retrieved 2009-06-05.
- ^ Schonfeld, Eric (Jun 10, 2009). "The More Followers You Have, The More You Tweet. Or Is It The Other Way Around?". TechCrunch. http://www.techcrunch.com/2009/06/10/the-more-followers-you-have-the-more-you-tweet-or-is-it-the-other-way-around/. Retrieved 2009-06-13.
- ^ Brownell, Claire (Jun 12, 2009). "Torontonians like to tweet". CBC. http://www.cbc.ca/technology/technology-blog/2009/06/torontonians_like_to_tweet.html. Retrieved 2009-06-13.
- ^ Lardinois, Frederic (5 August 2009). "Twitter's Most Active Users: Bots, Dogs, and Tila Tequila". ReadWriteWeb. http://www.readwriteweb.com/archives/twitters_most_active_users_bots_dogs_and_tila_tequila.php. Retrieved 6 August 2009.
- ^ Talaga, Tanya (Jan 06, 2009). "McGuinty vows to fund job growth". Toronto Star. http://www.thestar.com/comment/columnists/article/562227. Retrieved 2009-05-25.
External links
- Sysomos home page
- Social Media Monitoring Product Heartbeat
- Social Media Analytics Product MAP
- Inside Twitter: An In-Depth Look Inside the Twitter World
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