Type: Subsidiary
On the web: http://www.tagheuer.com

If you've got the money, honey, TAG Heuer has the time. TAG Heuer International, operating through its Swiss-based TAG Heuer SA unit, designs and creates men's and women's prestige sports watches and chronographs (timepieces with stopwatch features). Some collection names include Carrera, Formula 1, Link, and Monaco. Long aligned with the sports world (its ancestor, Heuer, began keeping official time for the Paris Olympics in 1924), TAG Heuer promotes its upscale timepieces and other products through endorsements by athletes and celebrities and via sporting event sponsorships. French luxury goods company LVMH, which makes and markets several other high-end lines, owns TAG Heuer.

Officers:
CEO: Jean-Christophe Babin
VP Marketing of TAG Heuer North America: Jenna Fagnan
Director of Public Relations, Strategic Partnerships, and Events, TAG Heuer North America: Rachel Branch

Competitors:
Movado Group
Richemont
Rolex

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