The Adverts were an English punk band who formed in 1976 and broke up in late 1979. They were one of the first bands to concomitantly play punk rock and enjoy commercial success, and their line-up included Gaye Advert, whom The Virgin Encyclopedia of 70s Music called the "first female punk star".[1]
Career
The band was formed in 1976 by T.V. Smith and Gaye Advert. Smith and Advert were both from Bideford, a small coastal town in Devon, and were later married.[2] After relocating to London the two young punks recruited guitarist Pickup and drummer Driver, and The Adverts were born.[3]
The Roxy, London's first live punk venue,[4] played a crucial role in The Adverts’ early career. They were one of the pioneering bands who played at the club during its first 100 days. The Adverts played at the club no less than nine times between January and April 1977.[5] In January 1977, after their first gig supporting Generation X, the band impressed Michael Dempsey so much that he became their manager. Their second gig supporting Slaughter & the Dogs was recorded, and their anthem "Bored Teenagers" was included on the UK Top 30 album Live at the Roxy WC2. In February, shortly after the band's third gig supporting The Damned, they signed a recording contract with Stiff Records.[6] In March, the band supported The Jam at the Roxy.
In April, The Adverts recorded the first of four sessions for John Peel at BBC Radio 1.[7] Days later, their debut single, "One Chord Wonders", was released. The single, "a headlong rush of energy", was recommended by both Melody Maker and Sounds.[8] Understanding the band's limitations, the song's lyrics, composed by TV Smith, were likeably self-deprecating:
I wonder what we’ll play for you tonight
Something heavy or something light
Something to set your soul alight
I wonder how we’ll answer when you say
‘We don’t like you – go away
Come back when you’ve learnt to play’
The Adverts were a prolific live act. Their first nationwide tour was with Stiff label-mates The Damned. The tour poster read, "The Adverts know one chord, the Damned know three. See all four at…"[9] Later they would support Iggy Pop on tour, as well as conducting their own headlining tours in Britain, Ireland and Europe.[10]
Original UK 45 rpm single picture cover:
The Adverts - Gary Gilmore's Eyes (the original
Anchor release)
In August, the band released the first of their two UK Top 40 hit singles. Lyrically, "Gary Gilmore's Eyes" was a controversial song based on the wishes of an American murderer that his eyes be donated to medical science after his execution. The Sounds described it as "the sickest and cleverest record to come out of the new wave".[11] Years later, it was included in Mojo magazine’s list of the best punk rock singles of all time.[12]
After the tabloid fuelled controversy surrounding the single, and an appearance on Top of the Pops, the Adverts became big news. Observers focused on frontman TV Smith and bassist Gaye Advert. Reviewers noted TV Smith's song-writing ability. This something which continued long after the band's demise. He was said to have "captured the spirit of the times few contemporaries could match".[13] Another reviewer described Smith as the band’s "raging heart, spitting out the failsafe succession of songs which still delineate punk’s hopes, aspirations and, ultimately, regrets".[14] In contrast, Gaye Advert's reputation was more fleeting. She was "one of Punk’s first female icons". [2] Her "photogenic" looks, "panda-eye make-up and omnipresent leather jacket defined the face of female punkdom until well into the next decade".[15]
Surprisingly, the band’s follow-up single, "Safety in Numbers", did not chart. Nevertheless, the song is well regarded and was included in Steve Gardner's all-time best list.[16]. The Adverts fourth single, "No Time To Be 21", scraped into the UK Top 40. A month later, the band’s debut album Crossing The Red Sea was released. Today it is widely acclaimed as one of the greatest punk albums of all-time.[17][18][19][20][21][22]
Original UK 45 rpm single picture cover:
The Adverts - Television's Over
Unfortunately, despite releasing some more well-regarded singles, The Adverts were not able to maintain the momentum and their career stalled after the release of their second album. The band members at the time were also threatened with lawsuits by former members Rod Latter and Howard Pickup, who objected to the band continuing to use the name The Adverts without them.[23] They split up shortly after the accidental death by electrocution of their manager, Michael Dempsey.[2] Their last gig was at Slough College on 27 October 1979. After the band split up, T.V. Smith continued with Tim Cross forming as TV Smith's Explorers, then Cheap, and finally from the 1990s to date performing as a solo artist.
In regards to their legacy, critic and author Dave Thompson argues that "nobody would make music like The Adverts and nobody ever has. In terms of lyric, delivery, commitment and courage, they were, and they remain, the finest British group of the late 1970s".[24]
Discography
Albums
Appearances on various artist compilations
- "Bored Teenagers" featured on the Live at the Roxy WC2 compilation album (24 June 1977: Harvest Records SHSP4069) UK #24[26]
- "Gary Gilmore's Eyes" featured on the 20 of Another Kind compilation album (1979: Polydor Records POLS1006) UK #45[27]
Singles
- "One Chord Wonders" / "Quickstep" (29 April 1977: Stiff Records BUY13)
- "Gary Gilmore's Eyes" / "Bored Teenagers" (19 August 1977: Anchor Records ANC1043) UK #18[25]
- "Safety In Numbers" / "We Who Wait" (28 October 1977: Anchor Records ANC1047)
- "No Time To Be 21" / "New Day Dawning" (20 January 1978: Bright Records BR1) UK #34[25]
- "Television's Over" / "Back From The Dead" (10 November 1978: RCA Records PB5128)
- "My Place" / "New Church" (1 June 1979: RCA Records PB5160)
- "Cast Of Thousands" / "I Will Walk You Home" (19 October 1979: RCA Records PB5191)
See also
References
- ^ Larkin, Colin (2002). The Virgin Encyclopedia of 70s Music. London: Virgin Books. pp. 9. ISBN 1-85227-947-8. ;
- ^ a b c Strong, M.C. (2003). The Great Indie Discography. Edinburgh: Canongate. pp. 4. ISBN 1-84195-335-0. ;
- ^ Joynson, Vernon (2001). Up Yours! A Guide to UK Punk, New Wave & Early Post Punk. Wolverhampton: Borderline Publications. pp. 27. ISBN 1-899855-13-0. ;
- ^ Joynson, Vernon (2001). Up Yours! A Guide to UK Punk, New Wave & Early Post Punk. Wolverhampton: Borderline Publications. pp. 11. ISBN 1-899855-13-0. ;
- ^ Thompson, Dave (2000). Punk. Ontario: Collector’s Guide Publication. pp. 61–62. ISBN 1-896522-27-0. ;
- ^ Thompson, Dave (2000). Alternative Rock. San Francisco: Miller Freeman Books. pp. 146. ISBN 0-87930-607-6. ;
- ^ The Adverts’ John Peel Sessions on BBC Radio 1;
- ^ Thompson, Dave (2000). Punk. Ontario: Collector’s Guide Publication. pp. 64. ISBN 1-896522-27-0. ;
- ^ Buckley & Ellingham (eds) (1996). Rock: The Rough Guide. London: Rough Guides. pp. 8. ISBN 1-85828-201-2. ;
- ^ Thompson, Dave (2000). Alternative Rock. San Francisco: Miller Freeman Books. pp. 146. ISBN 0-87930-607-6. ;
- ^ Thompson, Dave (2000). Punk. Ontario: Collector’s Guide Publication. pp. 65. ISBN 1-896522-27-0. ;
- ^ Mojo (October 2001) - 100 Punk Scorchers , Issue 95, London;
- ^ Larkin, Colin (1994). All Time Top 1000 Albums. Enfield: Guinness Publishing. pp. 237. ISBN 0-85112-786-X. ;
- ^ Thompson, Dave (2000). Alternative Rock. San Francisco: Miller Freeman Books. pp. 146. ISBN 0-87930-607-6. ;
- ^ Thompson, Dave (2000). Alternative Rock. San Francisco: Miller Freeman Books. pp. 146. ISBN 0-87930-607-6. ;
- ^ Steve Gardner (1996) “Hiljaiset Levyt: 100 Best Punk singles”;
- ^ Thompson, Dave. "Review of Crossing the Read Sea on Allmusic". http://allmusic.com/cg/amg.dll?p=amg&sql=10:3pfrxqu5ldde. "A devastating debut, one of the finest albums not only of the punk era, but of the 1970s as a whole, Crossing the Red Sea With the Adverts was the summation of a year's worth of gigging, honing a repertoire that — jagged, jarring, and frequently underplayed though it was — nevertheless bristled with hits, both commercial and cultural." ;
- ^ Larkin, Colin (1994). All Time Top 1000 Albums. Enfield: Guinness Publishing. pp. 237. ISBN 0-85112-786-X. ;
- ^ Steve Gardner (1996) “Hiljaiset Levyt: 100 Best Punk LP's”;
- ^ Thompson, Dave (2000). 10 Star Album List in 'Alternative Rock'. San Francisco: Miller Freeman Books. pp. 817. ISBN 0-87930-607-6. ;
- ^ Dimery, Robert (2005). 1001 Albums You Must Hear Before You Die. London: Cassell. pp. 404. "Smith did not deal in simple sensationalism, and his songs suggest a rebel with a cause: 'No Time to Be 21', 'One Chord Wonders', and 'Bored Teenagers' all served as anthems for the blank generation" ;
- ^ The Guardian (November 2007). 1,000 Albums To Hear Before You Die. London. "Although lacking the impact of the Clash or Sex Pistols, the Adverts defined punk's sound with 1977's self-mythologising single, One Chord Wonders. Also containing the chart hit No Time to Be 21, their debut packs enough snotty-nosed indignation to make anybody long to spit at a policeman." ;
- ^ "Adverts Closedown", Smash Hits, EMAP National Publications Ltd, November 15-28 1979, p.9
- ^ Thompson, Dave (2000). Punk. Ontario: Collector’s Guide Publication. pp. 63. ISBN 1-896522-27-0. ;
- ^ a b c Roberts, David (2006). British Hit Singles & Albums (19th ed.). London: Guinness World Records Limited. pp. 15. ISBN 1-904994-10-5.
- ^ Roberts, David (1996). British Hit Albums (7th ed.). Enfield, Middlesex: Guinness Publishing Ltd. pp. 366. ISBN 0-85112-619-7.
- ^ Roberts, David (1996). British Hit Albums (7th ed.). Enfield, Middlesex: Guinness Publishing Ltd. pp. 354. ISBN 0-85112-619-7.
Further reading
- The Life & Times of TV Smith by Dave Thompson (Private, 1988)
External links
