Type: Public
On the web: http://www.directv.com
Employees: 25,100
Employee growth: 7.7%

DIRECTV takes television straight to the masses - no wires attached. The company operates the largest direct broadcast satellite (DBS) service in the US, ahead of #2 DISH Network, and in direct competition with leading cable providers Comcast and Time Warner. DIRECTV enjoys a 20% share of the pay-TV market. In addition to its more than 19 million US customers, the company serves 11 million subscribers in Latin America under the DIRECTV and SKY brands. Services include high-definition, 3D, and video-on-demand (VOD) programming. Phone companies such as Verizon and AT&T bundle the company's video services with their own traditional voice, digital telephone, and Internet packages.

Key numbers for fiscal year ending December, 2010:
Sales: $24,102.0M
One year growth: 11.8%
Net income: $2,198.0M
Income growth: 133.3%

Officers:
EVP; President, New Ventures; President and CEO, DIRECTV Latin America: Bruce B. Churchill
Chairman, President, and CEO: Michael D. (Mike) White
EVP and CFO: Patrick T. (Pat) Doyle

Competitors:
Comcast
DISH Network
Time Warner Cable

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