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2000 Avenue of the Stars Los Angeles, CA 90067 CA Tel. 424-288-2865 Fax 424-288-3812 |
Type: Subsidiary
On the web:
http://www.youthintelligence.com/
The Intelligence Group, which does business as Youth Intelligence, is a marketing research and consulting company that tracks and forecasts the behavior of consumers ages 14 to 39. It operates as an autonomous unit within Creative Artists Agency (CAA), working with the CAA Marketing division. Clients have included Cosmopolitan, Microsoft, Motorola, and L'Oréal. The company runs a Web site called Trend Central, which spotlights new style, technology, lifestyle, and entertainment trends. Other groups that the company tracks are college students, new parents, Latino youth, and urban youth.
Officers:
President: Jane Buckingham
Director Marketing: Market Research Services
Competitors:
Alloy Media
Geppetto Group
Zandl Group
