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The Richards Group

 
Wikipedia: The Richards Group
 

The Richards Group is an American advertising agency. It is the largest independently owned agency in the country.

Based in Dallas, Texas, The Richards Group reports annual billings approaching $1.25 billion. Memorable work includes the iconic Chick-fil-A Cows ("Eat Mor Chikin"), the Motel 6 campaign featuring Tom Bodett, and the dialogue-free Corona Beer TV commercials set on tropical beaches.

Major clients include Fruit of the Loom, Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities.

The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg.

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Wikipedia. This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "The Richards Group" Read more

 

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