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The Richards Group

 
Wikipedia: The Richards Group
The Richards Group
Type Private
Founded 1955
Headquarters United States Dallas, Texas, USA
Key people Stan Richards, President and CEO
Industry Advertising
Website www.richards.com

Contents

Company

The Richards Group is an American advertising agency. It is the largest independently owned agency in the country.[citation needed]

Based in Dallas, Texas, The Richards Group reports annual billings approaching $1.25 billion. Memorable work includes the iconic Chick-fil-A Cows ("Eat Mor Chikin")[1], the Motel 6 campaign featuring Tom Bodett, and the dialogue-free Corona Beer TV commercials set on tropical beaches.

Major clients include Fruit of the Loom, Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities.

In the 3rd quarter of 2009, PODS signed The Richards Group as their creative agency.[2]

The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg.[citation needed]

History

Key Dates[3]:

1953: Stan Richards begins doing freelance design work in Dallas.

1955: Stan Richards & Associates is formed as boutique design shop.

1975: The Richards Group is incorporated.

1976: Company becomes a full-service advertising agency.

1985: Motel 6 is signed as a client.

2001: Richards announces a succession plan.

References

  1. ^ "Chick-Fil-A Cows Infiltrate Cyberspace". AllBusiness. 2002-07-31. http://www.allbusiness.com/marketing-advertising/4117927-1.html. Retrieved 2009-09-21. 
  2. ^ "For Richards Group, PODS Delivers". ADWEEK. 2009-09-16. http://www.adweek.com/aw/content_display/news/account-activity/e3ic4a24657b5de76397109165e052445ce. Retrieved 2009-09-21. 
  3. ^ "The Richards Group, Inc.". Funding Universe. 2006-08-04. http://www.fundinguniverse.com/company-histories/The-Richards-Group-Inc-Company-History.html. Retrieved 2009-09-21. 

External links



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