Tie-in Promotion

Special marketing displays and gimmicks that relate to an ongoing advertising campaign. A tie-in promotion will carry the same basic theme as the campaign and may be in the form of a sweepstakes offering, a point-of-purchase advertising display, a premium giveaway, or anything else that will create immediate sales, help to introduce a product, or otherwise enhance the advertising campaign.

Special marketing displays and gimmicks that relate to an ongoing advertising campaign. A tie-in promotion will carry the same basic theme as the campaign and may be in the form of a Sweepstakes offering, a Point-Of-Purchase Display, a Premium giveaway, or anything else that will create immediate sales, help to introduce a product, or otherwise enhance the advertising campaign.