Business Plans:

Tobacco/Magazines (Bibliography)

(continued)

Executive Summary

Market Opportunity

Projected Financial Success and Needs

Summary

The Company

The Industry Perspective

Market Analysis

Marketing Strategies

Management and Operating Plan

Financial

Appendix I

Bibliography

"1991 Industry Report," Smokeshop, September/October, 1991.

Tobacco Industry Profile 1990, The Tobacco Institute, Washington, D.C.

"The True Look of the Discount Industry," Discount Merchandiser, July, 1988.

"1990 Smokeshop Industry Report," Smokeshop, June/July, 1990.

Operating Results of Mass Retail Stores and the Mass Retailers' Merchandising Report, International Mass Retail Association, Washington, D.C, 1990.

"What's Hot, What's Not," Supermarket Business, March, 1989.

1990 Data Book, Periodicals Institute, Inc., West Caldwell, N.J., 1991.

The Study of Magazine Buying Patterns, Conducted by Audits & Surveys, Publishers Clearing House, 1991.

"The Realities and Myths of Marketing Sophisticates," Magazine & Book-seller, November, 1991.

Consumer Expenditure Survey, 1987, Bulletin 2354, U.S. Department of Labor, Bureau of Labor Statistics, June, 1990.

"Magazine Readers Are Smarter & Richer," Magazine & Bookseller, January, 1991.

"Dispelling Some RDA Myths," Magazine & Bookseller, January, 1991.



 
 
 

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