A book trailer is a
Book Trailer Design Issues
There is a very fine line between producing a trailer which allows the reader the freedom to create their own mental images of the characters and locations and one which goes too far and looks more like a trailer for a movie. This is a design issue unique to the book trailer genre.
Another fatal mistake is to produce a cinematic book trailer which looks and sounds more like a music video interspersed with short pieces of text and no voice-over. This seems to provide very little impulse to read anything let alone read the book that is meant to be the main reason behind creating the trailer. Some film-school offerings make you want to see more of the movie rather than read the book.
Online Audio Clips
The issue of the distinction between online readings by the author of excerpts and book trailers has become important since the introduction of Book Trailer Awards. It is generally accepted that a book trailer can incorporate material from the book but it must be presented in a format consistent with a trailer. An exception to this general rule is that the preface, introduction or sleeve-notes (although physically part of the book) are to be regarded as external elements and so a simple audio recording of elements of this complies with the accepted scope of a book trailer. Obviously the competition rules will vary between regions and over time as the genre continues to evolve. Interviews with authors which can be classed as promotional can be incorporated into a book trailer but cannot be classed as such on their own.
See also
film trailer - teaser trailer
External links
- Promotional Trailers for Your Book
- Book-Trailers.net
- Seven Favorite Ways to Promote Your Video Book Trailer (article)
- On A Screen Near You (Guardian article)
- Seeking readers via 'book trailer' (San Francisco Chronicle)
- YouTube video sets stage for novel (Los Angeles Times)
- The Book Standard Awards in association with the Bantam Dell Publishing Group
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